Paid Public Relations
You've got a stellar brand - but how easily can your audience find you? The Buyer Group knows what works to help increase visibility online.
You've got a stellar brand - but how easily can your audience find you? The Buyer Group knows what works to help increase visibility online.
It used to be public relations and advertising were like church and state. Today's modern day public relations combines the power of Google Ads to enhance the reach of media coverage, third party credibility, news content and brand promotions. Company news ranging from product launches, events and announcements are prime for leveraging Google's ad units with a PR campaign.
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The targeting power of social advertising gives public relations a whole new arsenal. PR sits at the same table as Facebook, Instagram, LinkedIn, Twitter, Snapchat and TikTok advertising. Go direct to audience with your social ads or target the media with your brand's news and storytelling.
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How do you reach your targeted journalists and influencers as well as get indexed by Google News, Yahoo Finance and Business Insider? Paid distributions using outlets such as e-releases or PR newswire. The key is in the media targeting and press release optimization. The Buyer Group's team adds a layer of content optimization according to Google's best practices to enhance reach and exposure.
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Have a deadline quickly approaching and need an online PR strategy now? Or are you looking for a social jump start to your current public relations/social media efforts? The Buyer Group’s Lisa Buyer works on a project-by-project basis to optimize your online PR needs. Our teams are vast and nimble, able to pick up on industry categories and develop content that fills a void.
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The Buyer Group keeps our heads in the game and our hearts connected to the customer. Insights, data, and thoughtful strategy at the core are the driver behind this long-term relationship. TBG consistently pushes us to think more broadly and reminds us about the benefit of an organic presence to balance our paid strategy.
Lisa Buyer and the team at The Buyer Group are as knowledgeable and effective at their job as any organization I've worked with. They're also tremendously responsive and accountable.
The social media space and its uses across multiple platforms can be confusing, and attracts many so called experts. The team at The Buyer Group are the experts.
Lisa has excellent knowledge of social PR techniques and best practices and is a pro at putting them into context relevant to your business. I enjoyed working with Lisa and would recommend her to any organization looking for a professional online branding and public relations consultant
I can't thank you and your team enough for all that you all did for us. You were fantastic to work with, and I appreciate you. I'm positive that we will walk a path together again.
I have had the honor of working with Lisa for about three years now... If you get the chance to hire Lisa or The Buyer Group, I would say don't hesitate, go for it. She knows what she's doing, she'll get you results. She's very good at pairing digital with social.
The Buyer Group is an amazing agency to collaborate with. Lisa Buyer runs a successful PR company that wisely embraces social media and search engine marketing.
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