Social Ads

When we say public relations is all about optimization, we're talking about social media, too. SEO (search engine optimization) applies beyond just Google and Yahoo! searches, but can be strategically used through social media as well.

With more brands shifting to social media to advertise to their audiences, and more consumers leveraging the discover pages on social media as their own search engine tools, optimizing and maximizing social visibility is critical to any effective public relations strategy.

From hashtags to handles and everything in between, The Buyer Group can help you navigate the hidden tools in social media platforms to reach your target audience.

Social media is growing and evolving, constantly looking for new ways to engage users and also benefit brands and businesses. The Buyer Group stays on the pulse of every update to make sure you don't skip a beat.

Social Ads: Meeting Your Audience Where They Are

"A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears." - Guy Kawasaki, Chief Evangelist, Canva

• Targeting customers and journalists online.
• Readable in way that upholds journalistic integrity and quality.
• Understandable by the search engines so it’s relevant to the search being performed.
• Actionable so users know exactly what you want them to do after they read it.
• Shareable enough so it spreads deeper into the Web and throughout social networks.
  

The Buyer Group: Social Ads PR Pros

The Buyer Group specializes in Social PR. Our Social PR training, consulting and special projects drive qualified visitors to your website and enhance your online visibility. We use SEO fundamentals with digital PR tactics fueled by industry standards to ensure your news and your brand are being found by the right people.

The Buyer Group is headed up by CEO Lisa Buyer. Lisa is an industry thought leader in the area of SEO public relations, and is involved in training workshops, conferences and speaking engagements nationwide. Lisa has shared the stage at conferences with companies such as Google, Microsoft and Digg as well as thought leaders such as Brett Tabke, Lee Odden, Greg Jarboe, Marty Weintraub and Dennis Yu. Lisa is also a member of the @ClickZ faculty and Instant eTraining program.

Social Ads PR: The Buyer Group Skill Set

Let us help you navigate the complex world of social advertisements and digital public relations. Here’s just a few areas we can help with:

• Social PR strategy and audits.
• Social PR editorial calendar and content strategies.
• Social PR news distribution analyses and online newsroom creation.
• Social PR analytics and reporting services.

To find out more about The Buyer Group’s services, please contact us today or schedule a free consultation here.

Want to stay on top of Social PR? Subscribe to the Social PR Secrets Podcast for the latest trends, news and events reported by Lisa Buyer and her team.