Paid Distribution

Like any other aspect of your communications and marketing strategy, public relations can be reinforced using paid distribution. Public relations focuses on the development of organic third-party coverage and building relationships with the media. However, having a paid strategy to support organic outreach can help increase visibility, boost SEO, and establish credibility on third-party sites.

Paid public relations can including sponsorships, influencer marketing, paid content, paid distribution of a press release, or social advertising to amplify news to a media list or target audience.

While organic public relations efforts can help you reach your target audience directly and gain advocacy from trusted third-party sources, paid public relations efforts can help you rank higher in search engines or help you be seen at the right place at the right time.

In a world where research by both customers and journalists starts online, are you being found?

Paid PR: Amplifying Your Public Relations Strategy

The digital world has allowed brands to take publishing into their own hands. Never before has there been so much opportunity for a company to speak directly to its audience. And never before has there been such a great need for PR pros to understand paid opportunities.

Today, PR and paid opportunities coexist online to ensure your content is:

• Findable by customers and journalists online.
• Readable in way that upholds journalistic integrity and quality.
• Understandable by the search engines so it’s relevant to the search being performed.
• Actionable so users know exactly what you want them to do after they read it.
• Shareable enough so it spreads deeper into the Web and throughout social networks.

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The Buyer Group: Paid PR Pros

The Buyer Group specializes in paid-driven PR. Our  PR training, consulting and special projects drive qualified visitors to your website and enhance your online visibility. We use SEO fundamentals with digital PR tactics fueled by industry standards to ensure your news and your brand are being found by the right people.

The Buyer Group is headed up by CEO Lisa Buyer. Lisa is an industry thought leader in the area of SEO public relations, and is involved in training workshops, conferences and speaking engagements nationwide. Lisa has shared the stage at conferences with companies such as Google, Microsoft and Digg as well as thought leaders such as Brett Tabke, Lee Odden, Greg Jarboe, Marty Weintraub and Dennis Yu. Lisa is also a member of the @ClickZ faculty and Instant eTraining program.

Paid PR: The Buyer Group Skill Set

Let us help you navigate the complex world of SEO and digital public relations. Here’s just a few areas we can help with:

• Paid PR strategy and audits.
• Paid PR editorial calendar and content strategies.
• Paid PR news distribution analyses and online newsroom creation.
• Paid PR analytics and reporting services.

To find out more about The Buyer Group’s services, please contact us today or schedule a free consultation here.

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