Brand Partnerships

In order to compete online, your brand needs to be optimized, publicized, socialized and visualized. Whether it’s optimizing for your brand name in social profiles or monitoring your Page 1 search results, public relations is an influential variable in branding.

The connections we make are what drive band longevity. The Buyer Group specializes in building relationships, not just links, to help you break into new audience markets.

“Don’t build links. Build relationships.” –Rand Fishkin, founder of Moz

Brand Partnerships: ExpandingYour Brand

At The Buyer Group, we believe magical things can happen when brands come together. By linking like-minded brands, our clients have expanded their audience reach and visibility while building impactful campaigns that help share their stories.

Whether it's a brand that you admire or a new and up-and-coming brand entering the market, we can help you establish the key relationships that will allow you to grow and scale.
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“If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz, CEO of Starbucks

The Buyer Group: Brand Partnership Pros

The Buyer Group specializes in brand PR. We know how to craft your brand’s presence, monitor a company’s reputation online, forge relationships and create stories that are worth being shared again and again. Let our experience go to work for you through a brand PR audit, special branding project, brand PR training or brand PR consulting.

CEO Lisa Buyer is a brand PR pro and industry thought leader. As a speaker and educator, Lisa has been involved in more than 50 conferences, webinars and workshops across the United States, where she’s shared panels with Google, Microsoft and Digg, as well as other thought leaders like Marty Weintraub, Brett Tabke and Greg Jarboe Lisa is also a member of the @ClickZ faculty and Instant eTraining program.

Brand PR: The Buyer Group Skill Set

Here’s a sampling of what The Buyer Group can do for your brand PR:

• Brand Partnership strategy and messaging recommendations.
• Brand Partnership management in social communities.
• Brand content and editorial strategy.
• Content distribution strategy.
• Visual media marketing and brand identity systems.

To find out more about The Buyer Group’s services, book a free consultation here.

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