AR/VR PR

Demand for augmented reality (AR) and virtual reality (VR) experiences is destined for explosive growth this year compared to last, according to a study released by International Data Corp (IDC).

Will VR headsets be the new press kit? Yes, please! Will you meet up with journalists in AltSpace VR? Press enter.

We are living in a world of merging realities, and if you’re not adapting public relations and marketing campaigns, your relevancy is quickly shrinking. In the age of experiential Social PR and marketing, we must adapt our Social PR and marketing strategies to the way our audience wants to experience content and interact with your brand.

Whether it’s 360 video, 3D or other Immersive media types. Today’s reality is bringing the story to reality. We are quickly moving from 2D to 3D. Your audience’s virtual reality.

AR/VR PR is a game changer. In addition to where we distribute our brand news and content, we have to understand how to deliver it so that it’s AR/VR friendly — taking advantage of the latest technology so the user experience is seamless.

Today’s successful public relations programs are humanized, empathized and magnetic, telling your story is now lifelike and i realtime. In this market, content is served up via apps through headsets, glasses, and mobile such as Instagram, Snapchat, Twitter and LinkedIn.

So understanding, how people use VR and behave in the environment they have chosen, gives us cues in how to allure them into the experience.

AR/VR PR: An Immersive Strategy

Today being a PR professional isn’t about winning fancy awards, it’s about telling a story through immersive storytelling.

And it’s not just how your audience is seeing your news, it’s how well they empathize with your story, and how you are delivering it.  VR headset users cannot multitask like we do with our mobile phone - so if you can get your audience engaged and they interact with your story - you will have their undivided attention.

AR/VR PR: Augmenting PR Realities

Experimenting with different types of realities is an enchanting way to tell the story and it’s a way to make your audience feel like they are there with you. The trick is making sure your content media is in the right place, at the right time ready to be found by the people who matter — your audience, influencers and VR journalists who will share, talk, discuss, and give your story wings in a virtual heaven.

Just look at how it is changing our lives and the face of PR:

• Consumers in 2021 carry technologies like 5G, LiDAR scanners, and photorealistic AR in their pockets every day and interact with AR regularly via social media. In fact, there are now billions of AR-enabled mobile smartphones on the market..
• According to the new research report on "Augmented Reality and Virtual Reality Market with COVID-19 Impact Analysis by Offering (Hardware & Software), Device Type (HMD, HUD, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare), and Geography - Global Forecast to 2025", published by MarketsandMarkets™, the augmented reality (AR) market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025; it is expected to grow at a CAGR of 38.1% from 2020 to 2025.
• The virtual reality (VR) market is projected to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025; it is expected to grow at a CAGR of 27.9% from 2020 to 2025. The increasing demand for AR devices and applications in healthcare, rising investments in AR market, and growing demand for AR in retail and e-commerce sectors due to COVID-19 are the key factors driving the AR market growth.
• According to a recent estimate by Goldman Sachs, AR and VR are expected to grow into a $95 billion market by 2025
• Augmented Reality is expected to have 1 billion users by 2020. Right now, more than 543 start-ups are listed under this category on Angelist. via marketsandmarkets.com
• Almost 75% of the world’s valuable brands are taking advantage of industry-specific VR apps to increase customer satisfaction or improve employees’ performance, according to Forbes.
• Just Over 50% Of Viewers Showed Some Increase In Their Likelihood Of Purchasing Or Using VR Technology After A Brief Informational Experience.via Nielsen report
• Nearly 1.3 Million People Subscribe To The YouTube 360 Channel via Motley Fool

The Buyer Group asks, is your public relations program AR/VR savvy?

The Buyer Group: AR/VR PR Pros

The roles are changing in public relations; the VR Journalist/Publicist must know what technology and platform is best to deliver a vivid version of the brand’s story. This requires a whole new way of creating and distributing content. The advantage is reaching your audience anywhere at any time in a way that’s so enticing and captivating there is nothing more to do than interact with it.

The Buyer Group can assess your PR program to ensure it’s AR/VR ready, or help match you with the resources to roll out your AR/VR project.

Whether it’s an immersive VR press release, a special project implementing an immersive experience at a tradeshow or conference, creating an empathetic experience to raise money at your next fundraiser, or just integrate 360 video and augmented reality content into your Social PR stream.

The Buyer Group is ready to put to take your news and content to the next dimension.The Buyer Group is headed up by CEO Lisa Buyer. Lisa is an industry thought leader in the area of SEO public relations, and is involved in training workshops, conferences and speaking engagements nationwide. Lisa has shared the stage at conferences with companies such as Google, Microsoft and Digg as well as thought leaders such as Brett Tabke, Lee Odden, Greg Jarboe, Marty Weintraub and Dennis Yu. Lisa is a former member of the @ClickZ faculty, University of San Francisco faculty and former adjunct professor at the University of Florida College of Journalism.

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AR/VR PR: The Buyer Group Skill Set

Ready to make your news immersive? Here’s just a few things we can do for you:]

• AR/VR PR Training, Speaking and Moderating for agencies and brands.
• AR/VR PR creative strategy and development
• AR/VR  PR consulting and project management
• AR/VR  PR newsrooms.
• Immersive media types
• AR VR PR optimization
• AR content creation and consulting

What can you do right now?

1. Start small. No need to break the bank with an expensive experiment.
2. Have realistic expectations.
3. Match the your AR/VR strategy to a business goal.
4. Measure and benchmark.
5. Educate first. A great book to read Marketing New Realities by Cathy Hackl and Samantha Wolfe. Get a head start on gives you the tools you’ll need to understand, create, and manage successful AR and VR campaigns now and for years to come.

To find out more about The Buyer Group’s services, please contact us today at 407.964.1383.

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