Zenith Social Media Conference: Lisa Buyer and Joanna Lord to Keynote

Who runs the (social media) world? Girls!

At least at this year’s Zenith Social Media Conference, that is.

Lisa Buyer and Joanna Lord are the keynote speakers for this national social media conference taking place on April 30th in Duluth, MN and they’re both extremely excited to represent girl power in the tech industry.

Whether you were hired to work on social media, or the job just fell into your lap, this conference is for you. A lot of times it may seem like social media is working against you. Organic reach declining, constant changes to the algorithms, and so on. But social truly has incredible potential if you know how to make it work for you, more so than almost every print medium. Which leads us into our first keynote.

#Space: How to Make Room in Your Social Media Life for Opportunity

Social PR Evangelist and author Lisa Buyer is back at Zenith for the third year running. Her morning keynote session is all about cutting back the social clutter so you can live your life outside of the notifications.

We spend about 6+ hours each day on online media, and more than 25% of that is on social media specifically. Seriously, where does that leave space in the day for anything else? Especially for those who work in the industry?

Like any social media champion, Lisa’s phone was buzzing at all hours of the day (and night), keeping her from enjoying the important things in life. However, for her 2015 resolution she declared war on the social media invasion and determined to create more space in her life for opportunity. In this keynote, she will reveal all of the actionable tips and tricks she has learned so you can also create room in your life for health, family, creativity and have improved work flow.

Using Social Media to Build Customer Loyalty

Joanna Lord, CMO of BigDoor, shares advice on the most sought after social media objective: Building customer loyalty. An innovator, entrepreneur and independent consultant, Joanna knows the importance of keeping your existing customer base. It is infinitely more cost-effective to turn a customer into a repeat purchaser than try to cut through the clutter to attract someone new.

But as Joanna puts it, customer acquisition is only half the battle. In today’s social media landscape, building engagement and loyalty from the get go is the only way to retain loyal customers. In her keynote, she will cover how you can use the platforms to connect with potential customers, build brand awareness, gain loyalty and drive customers to be advocates.

So what are you waiting for? In addition to these amazing two keynote speakers, the Zenith Social Media Conference is offering a day full of instruction from the best minds in the industry. You will leave with a better understanding of the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.

Register before March 31, 2015 to get the early bird rate.