22 Unbelievable Online Newsroom Facts

Can an online newsroom make your website a journalist magnet? Just ask the journalists surveyed by Tekgroup, an award-winning internet software and services company. We scoured this article to get the nitty-gritty of what journalists want in an online newsroom, and here are the facts. 

Is an Online Newsroom Important?

1. 100 percent say having an online newsroom is important.

2. 93 percent visit an organization’s online newsroom frequently.

3. 79 percent visit both large and small-to-medium sized organization online newsrooms.

4. 92 percent want to get information via email alerts.

5. 70 percent only want to see news that interests them. 

6. 93 percent say it’s important to access breaking news within an online newsroom.

Content Journalists want:

1. 100 percent believe search is a vital component of an online newsroom.

2. 100 percent believe it is important to access PR contacts within an online newsroom.

3. 98 percent believe it is important to have news releases.

4. 94 percent say it is important to have them categorized by topic.

5. 73 percent believe it is important to access an organization’s financial information (i.e. investor relations, stock ticker) within an online newsroom.

6. 88 percent believe it is important to access an organization’s background information (i.e. history, awards, white papers) within an online newsroom.

7. 80 percent believe it is important to access news coverage from other outlets.

8. 86 percent believe it is important to access executive biographies within an online newsroom.

9. 87 percent believe it is important to access print ready photos and images.

10. 79 percent say it is important to access video files within an online newsroom.

11. 57 percent visit blogs often that are related to a company, product or service they are researching. 

12. 50 percent believe it is important to receive news via an RSS feed from an online newsroom.

13. 87 percent believe it is important to access product information within an online newsroom. 

14. 82 percent believe it is important to access a page that links to all of an organization’s social media.

15. 42 percent visit an organization’s Facebook page for information often.

16. 30 percent visit an organization’s Youtube page for information often.

17. 65 percent would like to receive news from an organization’s Twitter feed.

Drawing reporters to your content increases the chance your story will be told. These reports are just some of the ways you can help make that happen. One of my favorite online newsroom examples is Spectrum! Check them out here for some inspiration.  

Credit: TekGroup