What is RSS?
RSS (Really Simple Syndication) makes it easy to keep up to date with the information you're interested in. Instead of having to visit a web site to get the content you need, you can subscribe to an RSS feed that sends it directly to your RSS reader or web browser. Your RSS reader will alert you whenever new content has arrived, making it easy to keep up to date!
How can I start using RSS?
The first step is to get an RSS reader (or news reader). There are many different types; some work right in your browser while others are separate applications you'll need to download and install. Different RSS readers work on different operating systems. You can try one of the readers below or search for "RSS reader" using your favorite search engine (here's a list of RSS readers via Google).
Windows RSS readers - Awasu, Thunderbird
Mac OS X RSS readers - Safari, Thunderbird
Web-based RSS readers - Bloglines, My Yahoo!, NewsGator
Once you have a RSS reader, simply locate the feed you want (usually indicated by a small 'RSS' or 'XML' icon) and click on the link. You may need to copy and paste the URL into your RSS reader to subscribe.
What feeds does The Buyer Group offer?
The Buyer Group is using RSS feeds to help you stay in touch with the latest public relations and branding news.
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