“Successful people are simply those with successful social media habits.” – Lisa Buyer
All bets are down, social media is not something to gamble with! Facebook is continuing to outpace Google as the top source of referring traffic to websites for publishers, a first in search marketing history.
In a city where you can use all the luck you can get, it’s time to learn how to play your social media cards right to make sure you don’t bet it all and flop. Go beyond Social Media 101 with access to an entire day with these three industry pros. The can’t-miss Master Group Training covers the critical aspects of incorporating social media in your search marketing campaigns to drive business and stand out from the newsfeed clutter.
Prepare for Social Media 2016 With This Agenda:
- Part 1
- Social Media Today: Evolution and Revolution
- Social Media Channels/Zones – The Players and The Trends
- Strategy and Planning
- Social Media Content, Publishing and Distribution
- Part 2
- Facebook for Business
- Twitter for Business
- Linkedin for Business
- Visual Social Media
- Blab, Periscope, and FB Live
- Part 3
- Community Management and Customer Service
- SM Strategy for Tragedy, Policies and Productivity
- Measuring what Matters
- Social Media Tools, Platforms and Apps – The Pros’ Picks
- Next Steps: Pubcon suggested sessions – Where should you go from here?
Mindful Social Media Matters: Meet the Pubcon Experts
Lisa Buyer has attended Pubcon Las Vegas for the better part of a decade having been invited to present the Masters Group Training for the fourth year and as a panelist for the eighth. Lisa connects the dots of how social media, search marketing, and public relations work together. She calls it Social PR and adds a twist of mindful productivity and wellness best practices to survive the wrath of working in a 24/7 digital world. Her book Social PR Secrets is coming out with a third edition and incorporated into her Social Media Management course at the University of Florida.
Smile: Your Business Is On The Air
This year, the topic Lisa is most looking forward to covering in the Social Media Masters training is social media, especially live streaming video newcomers like Facebook Live, blab, YouTube Live, and Periscope. Where do they fit in? You’ll have to meet us at Pubcon to see.
Also an accomplished social media jedi and strategist, Melissa Fach has multiple case studies and examples of how she tackles the ups and downs of social media community management and customer service for brands such as Moz, AuthorityLabs, Pubcon and the non-profit she volunteers for, Big Cat Habitat.
Social Media Meets Customer Service
This year, the topics Melissa is most looking forward to covering in the Social Media Masters training is customer service through social media, creating a strong social team, branding and utilizing the networks that will work for you.
Also a renowned author and global trotting social media-ist, Jabez LeBret is considered a celebrity in an entirely different sense of the word as he has delivered more than 1,000 presentations globally with an emphasis on marketing, social media, technology and understanding Millennials. At this stage in his career, he has dialed things down a bit and only books 12 presentations a year, Pubcon being one of them! Social Media Masters Training attendees have the honor of hearing this charismatic speaker discuss monetizing social media through SEO success, other conversion strategies, and more.
Our burning questions for him was of course, why Pubcon?
Pubcon, It’s The Real Deal
“There are two things that really separate Pubcon from similar events: deep knowledge sessions and a diverse group of attendees that are all open to sharing the newest ideas. Speakers at Pubcon notoriously bring the best material, most up-to-date case studies and a desire to share inside knowledge you can’t find online,” said Jabez.
Community First, Conference Second
“If that isn’t enough, the attendees are more like a community than a random room of professionals. This is likely because of the founding members’ belief that contributing to each other is the best way to succeed.
I’m not only a speaker at Pubcon, but also a proud attendee.”
In 2014 this event took over the entertainment capital of the world for one of the most successful events ever, with 130 insightful sessions from more than 180 industry leaders. Pubcon Las Vegas 2016 promises not to disappoint and with it’s amazing list of speakers, it will definitely give the last couple conferences a run for its money. Set your Google alerts to “Pubcon 2016” and get excited for the awe-inspiring digital marketing event of the year.
Prepare for Social Media 2017 and register today. Updated code expired in September.
Use this promo code to get 15% off: rc-6376615
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