Mobile PR: Deliver Your News on the Go
We are living in a mobile world, and if you’re not adapting, you’re yesterday’s news. In the age of digital marketing, we must adapt our news distribution to the way people receive information on the go.
Mobile PR is a game changer. In addition to where we distribute our news, we have to understand how to deliver it so that it’s mobile friendly — taking advantage of the latest technology so the user experience is seamless.
Today’s successful public relations programs are optimized, publicized, socialized and mobilized to report news on the spot 24/7, telling your story to the mobile market. In this market, content is served up via mobile apps through social networks such as Instagram, Twitter and LinkedIn. So understanding how people behave in a mobile environment gives us cues in how to optimize the news experience.
Is your business ready for mobile public relations?
Mobile PR: A Fluid Content Strategy
Rising mobile usage gives brands the ability to be seen anywhere at at any time. Consider this: TVs get turned off, newspapers get thrown away. Mobile is the only channel that is with users everywhere they go, any time of day.
Add to that the need for responsive design, which creates a seamless experience for your audience no matter what type of screen they use (tablet, mobile, laptop or computer), and you can begin to see how mobile PR affects every part of your news distribution.
And it’s not just how your audience is accessing your news, it’s how you’re telling your story via the channels available. Mobile users want an engaging experience unique to the mobile device. Enter the visual social media boom like Instagram and online magazine platforms like Flipboard. Both of these offer visually engaging, mobile-friendly ways to tell your brand’s story.
Mobile PR: Be a Roving Reporter
Mobile PR is social, rapid and measurable. The trick is being in the right place at the right time, ready to be found by the people who matter — your audience, online influencers and journalists who will share your story on the spot.
Just look at how mobile is changing our lives and the face of PR:
- Nine out of 10 mobile searches lead to action; over half lead to purchase, according to a Search Engine Land article highlighting the results of a 2010 study by Google.
- In the 2012 Mobile News Survey by TEKGROUP International, nearly 70 percent of survey respondents indicated they either frequently (54.5 percent) or always (13.2 percent) use mobile technologies to follow or monitor news and information. And, 51 percent said they frequently (41.7 percent) or always (9.2 percent) share or recommend news from their mobile device.
- Thirty percent of time on mobile apps is dominated by social networking, according to data found in a presentation by HubSpot in 2012.
- Forty percent of the leading brands are active on Instagram, according to SimplyMeasured in 2012,
The Buyer Group: Mobile PR Pros
The roles are changing in public relations; the “mobile” publicist must know what technology and platform is best to deliver a brand’s story. This requires a whole new way of creating and distributing content. The advantage is reaching your audience anywhere at any time in a way that’s trackable and measurable.
The Buyer Group can assess your PR program to ensure it’s mobile ready, or help you create one from scratch. Whether it’s a multiscreen/mobile PR audit, special project, mobile news training or consulting, we’re ready to put your news on the go.
Lisa Buyer is the founder of The Buyer Group, and is an industry thought leader in the area of mobile PR. With more than 50 conferences, webinars and workshops under her belt, Lisa can be found teaching, speaking and writing for various search and social marketing media outlets across the United States.
As a frequent speaker, Lisa has shared panels with representatives from Google, Microsoft and Digg as well as search and social thought leaders such as Brett Tabke, Marty Weintraub, Dennis Yu, Greg Jarboe and Lee Odden. Lisa is also a member of the @ClickZ faculty and Instant eTraining program.
Mobile PR: The Buyer Group Skill Set
Ready to make your news mobile? Here’s just a few things we can do for you:
- Mobile PR strategy and audits.
- Mobile PR content strategies and distribution channels.
- Mobile PR newsrooms.
- Visual media marketing.
- Mobile PR analytics and measurement.
To find out more about The Buyer Group’s services, please contact us today at 800.255.3762.
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