Taking SEO and SEM out of the boiler room and into the boardroom, The Buyer Group merges its interactive public relations programs with the latest search engine strategies. Joe Laratro collaborates with The Buyer Group’s online PR and social media programming.
A 2009 winner of the South Florida Business Journal’s 40 Under 40, Laratro founded Tandem Interactive in 2006 to ‘move beyond the click’ and offer corporate clients personalized services including in-house SEO and SEO training. His mission is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, corporate podcasting, social media, blogging, analytics, conversion consulting, usability consulting, search engine marketing training and education, and search engine marketing department formation and development.
Prior to launching his own venture, Laratro served as the Chief Technology Officer at one of the largest and most experienced Search Engine Marketing and Optimization firms. His work encompassed all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics. Under his technology leadership, MoreVisibility quickly expanded and was named to the INC 500 list in 2005 and 2006 as one of the fastest growing privately held firms.
As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador Joe continues be on the cutting edge of industry developments.
Joe is an active speaker at industry events including Webmaster World’s PubCon and Search Engine Strategies (SES) Conferences and frequently moderates numerous sessions at the Webmaster World Search Conferences across the nation. He has also been quoted in numerous articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During his career, Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses.