However, simply being active on social networks, while invaluable, wasn’t quite enough. Given the volatile Florida real estate climate, Oppenheim Law’s senior partner and co-founder Roy Oppenheim recognized a need to broadcast his advice to a wider audience. He devised a monthly informational seminar with the latest industry news and legal strategies, to be streamed live with question-and-answer opportunities at the end of each seminar.

Oppenheim selected the popular USTREAM platform as his broadcasting medium, creating a branded channel with a signature URL. Oppenheim Law TV has broadcast 27 consecutive monthly seminars to date, providing answers to thousands of homeowners in need.

According to the 2010 ABA Technology Survey Report, 10% of respondents “had a client retain their legal services as a result of use of online communities/social networking.”  This number, while small, is significant and can only be expected to increase in coming years, especially with the rise of social search. Oppenheim Law is a noteworthy example of a B2C business on the social media forefront, leveraging social networks to build brand awareness as well as reaching its target market.

Want to see Oppenheim Law TV in action? A replay of January’s workshop is available for the next seven days at http://OppenheimLaw.tv.

Tune in tonight at 6 PM to the Oppenheim Law Online Stream and hear Oppenheim explain the latest trends in South Florida real estate including strategic defaults, short sales and foreclosure defense.

The Buyer Group’s social media team will be on hand to broadcast the event live online, connecting Oppenheim to homeowners across the country looking for answers to real estate questions.

Check out the YouTube video below for a preview of tonight’s topics from Roy Oppenheim, and we look forward to seeing you online tonight!

For the latest information on South Florida real estate and legal news, follow Roy Oppenheim on Twitter @OPLaw and subscribe to the South Florida Law Blog.

Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.

The Buyer Group, a social media savvy public relations and branding agency, was charged with raising awareness of Wendi’s accomplishments as a researcher as well as the cause she is passionately fighting for.

Mindful of the waning effectiveness of traditional press pitches, the first step was creating a social media friendly and interactive press release. Social releases combine the power of links, keywords, images and video and package it all in a ready-to-share customized URL.  Distributing a traditional press release through this untraditional format generated hundreds of additional views and increased traffic to the accompanying photos and video.

Links to the interactive release were sent to parenting and environmental bloggers, shared on social media channels and incorporated into the advisories sent to local media outlets.

Oppenheim started her research saying, “Something must be done!” and took a huge step toward protecting Broward County’s children. In addition to an outpouring of support from the South Florida community as well as the Broward County Commission, these tactics culminated in a sit down interview with NBC 6 WTVJ that aired on Tuesday night’s local news at 6 and 11 pm.

The Buyer Group is proving strategically social public relations is no longer the future of the communications industry and is helping clients maximize their PR potential more and more each day.

For information on how The Buyer Group can help your business or brand, contact Lisa Buyer at lbuyer@thebuyergroup.com today.

Check out Matt’s video below for a sneak peak into Matt’s life at The Buyer Group.

Go Gators!