It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.”

Hagarty searched the various Internet sites and came across some of Oppenheim’s past media coverage. The real estate reporter called Oppenheim and interviewed him about what a homeowner should know before they stop paying the mortgage: a tough decision and one that Oppenheim helps his clients make each day.

It’s a fact: 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. Traditional PR efforts combined with savvy optimization will increase your on-line visibility.

Read the full story Debtor’s Dilemma: Pay the Mortgage or Walk Away on the Oppenheim Law News Room or in today’s Wall Street Journal on page A22.

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