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	<title>The Buyer Group &#187; Online Marketing</title>
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	<link>http://thebuyergroup.com</link>
	<description>Lisa Buyer&#039;s Online PR Agency</description>
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		<title>Crisis in Egypt, Tunisia and Yemen Infographic : Real-Time Reporting via Twitter</title>
		<link>http://thebuyergroup.com/crisis-in-egypt-tunisia-and-yemen-infographic-real-time-reporting-via-twitter/</link>
		<comments>http://thebuyergroup.com/crisis-in-egypt-tunisia-and-yemen-infographic-real-time-reporting-via-twitter/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 21:12:06 +0000</pubDate>
		<dc:creator>Navah Kirstein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Tip of the Day]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[crisis in egypt]]></category>
		<category><![CDATA[egypt twitter]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[real time reporting egypt crisis]]></category>
		<category><![CDATA[social media news]]></category>
		<category><![CDATA[The Buyer Group]]></category>
		<category><![CDATA[Tumblr microblogging]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=1074</guid>
		<description><![CDATA[<p>Sysomos analyzed 52 million<a href="http://www.twitter.com/thebuyergroup" target="_blank"> Twitter </a>users, and discovered that only 14,642, or 0.027%, identified their location as Egypt, Yemen or Tunisia. Of these people, 88.1% were from Egypt, 9.5% from Tunisia and 2.13% from Yemen.</p>
<p>The infographic below shows a summary of the 14,642 Twitter users in Egypt, Tunisia and Yemen. From January 16-23 there were over 122,000 tweets in 6 days (January 24-30) there were over 1.3 million!<a href="http://thebuyergroup.com/social-media/" target="_blank"></a></p>
<p>We believe&#8230; <a href="http://thebuyergroup.com/crisis-in-egypt-tunisia-and-yemen-infographic-real-time-reporting-via-twitter/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Sysomos analyzed 52 million<a href="http://www.twitter.com/thebuyergroup" target="_blank"> Twitter </a>users, and discovered that <strong>only 14,642, or 0.027%, identified their location as Egypt, Yemen or Tunisia</strong>. Of these people, 88.1% were from Egypt, 9.5% from Tunisia and 2.13% from Yemen.</p>
<p>The infographic below shows a summary of the 14,642 Twitter users in Egypt, Tunisia and Yemen. From January 16-23 there were over 122,000 tweets in 6 days (January 24-30) there were over 1.3 million!<a href="http://thebuyergroup.com/social-media/" target="_blank"></a></p>
<p>We believe in the power and influence of online media outlets such as social media sites, blogs, RSS feeds, Google News, Yahoo news and MSN/Bing. A recent <a title="study" href="../survey-says-journalists-depend-on-social-media-for-story-research/" target="_blank">study</a> found that 89 percent of reporters/editors turn to blogs for story research, 65% to social media sites such as <a href="http://www.facebook.com/thebuyergroup" target="_blank">Facebook</a> and LinkedIn, and 52% to microblogging services such as Tumblr and Twitter.</p>
<p>Let&#8217;s face it,<a href="../social-media/" target="_blank"> Social media </a>is a real-time reporting tool.</p>
<p><a href="http://thebuyergroup.com/wp-content/uploads/2011/02/Egypt-Crisis-v31.jpg"><img class="alignleft size-full wp-image-1076" title="Egypt-Crisis-v31" src="http://thebuyergroup.com/wp-content/uploads/2011/02/Egypt-Crisis-v31.jpg" alt="" width="515" height="1080" /></a></p>
<p>Source: <a href="http://blog.sysomos.com/" target="_blank">Sysomos</a></p>
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		<item>
		<title>Social Media Evolution &#8211; Timeline of The Social Network</title>
		<link>http://thebuyergroup.com/social-media-evolution-timeline-of-the-social-network/</link>
		<comments>http://thebuyergroup.com/social-media-evolution-timeline-of-the-social-network/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 23:02:12 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Tip of the Day]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[history of social media]]></category>
		<category><![CDATA[social media evolution]]></category>
		<category><![CDATA[The Buyer Group]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=1048</guid>
		<description><![CDATA[<p><a href="http://www.thebuyergroup.com" target="_blank">Social media</a> has become an integral part of modern society. 48% of 18-34 year olds check <a href="http://www.facebook.com/thebuyergroup" target="_blank">Facebook</a> as soon as they get up.  See the historical timeline of the evolution of social media.</p>
<p><a rel="nofollow" href="http://www.onlineschools.org/blog/history-of-social-networking"></a>
Via: <a href="http://www.onlineschools.org">Online Schools</a> and Via: <a href="http://www.mashable.com">Mashable </a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thebuyergroup.com" target="_blank">Social media</a> has become an integral part of modern society. 48% of 18-34 year olds check <a href="http://www.facebook.com/thebuyergroup" target="_blank">Facebook</a> as soon as they get up.  See the historical timeline of the evolution of social media.</p>
<p><a rel="nofollow" href="http://www.onlineschools.org/blog/history-of-social-networking"><img src="http://www.onlineschools.org/blog/history-of-social-networking/social-networking.jpg" border="0" alt="The History of Social Networking" width="500" /></a><br />
Via: <a href="http://www.onlineschools.org">Online Schools</a> and Via: <a href="http://www.mashable.com">Mashable </a></p>
]]></content:encoded>
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		<title>Facebook COO Gives 3 PR Success Tips for Women</title>
		<link>http://thebuyergroup.com/facebook-coo-gives-3-pr-success-tips-for-women/</link>
		<comments>http://thebuyergroup.com/facebook-coo-gives-3-pr-success-tips-for-women/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 23:11:03 +0000</pubDate>
		<dc:creator>Navah Kirstein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[TED Women Conference]]></category>
		<category><![CDATA[Facebook COO]]></category>
		<category><![CDATA[PR Success Tips]]></category>
		<category><![CDATA[PR Tips for Women]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[Ted Women Conference]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=1032</guid>
		<description><![CDATA[<p>In <a href="http://www.facebook.com/thebuyergroup" target="_blank">Facebook</a> you can “like” a post, you can even “like” a video on <a href="http://thebuyergroup.com/social-media/" target="_blank">YouTube</a>, but in the world of female employees, as success increases, likability decreases.</p>
<p>Why aren’t more women making it to the top? What messages do women need to tell themselves, the peers, our daughters?</p>
<p>Facebook COO, Sheryl Sandberg shares her “likes” and “dislikes” for women and success at the <a href="http://conferences.ted.com/TEDWomen/" target="_blank">TED Women conference</a> last month.</p>
<p>&#8230; <a href="http://thebuyergroup.com/facebook-coo-gives-3-pr-success-tips-for-women/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>In <a href="http://www.facebook.com/thebuyergroup" target="_blank">Facebook</a> you can “like” a post, you can even “like” a video on <a href="http://thebuyergroup.com/social-media/" target="_blank">YouTube</a>, but in the world of female employees, as success increases, likability decreases.</p>
<p>Why aren’t more women making it to the top? What messages do women need to tell themselves, the peers, our daughters?</p>
<p>Facebook COO, Sheryl Sandberg shares her “likes” and “dislikes” for women and success at the <a href="http://conferences.ted.com/TEDWomen/" target="_blank">TED Women conference</a> last month.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/18uDutylDa4?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/18uDutylDa4?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>1. Sit at the table.</p>
<p>Women systematically underestimate their abilities and sense of importance. In a recent study 57% of men negotiate for salary, while only 7% of women do, why?</p>
<p>If you ask men why they did a good job they say, “I’m awesome”, while women say “I got lucky”. Nobody gets to the corner office or the promotion if you don’t believe in yourself and own your success.</p>
<p>2. Make your partner a real partner in work and life.</p>
<p>As a society we put more pressure on boys to succeed than girls. Making more room for both genders to work in the house and out of the house. Studies show that households with equal responsibilities and earning have half the divorce rate.</p>
<p>3. Don’t leave before you leave.</p>
<p>Always look for new opportunities and keep your foot on the gas pedal advises Sandberg. Getting engaged or married is not the “ticket” to check out. If you&#8217;re taking a break for a child, don’t check out until you need to. Stay in the workforce until the very day you need to leave.</p>
<p>More companies need to be run by women, but women need to have better messaging to succeed and be liked for accomplishments.</p>
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		<item>
		<title>Golden Globe Awards &#8220;Likes&#8221; The Social Network: Are We Facebook Obsessed?</title>
		<link>http://thebuyergroup.com/golden-globe-awards-likes-the-social-network-are-we-facebook-obsessed/</link>
		<comments>http://thebuyergroup.com/golden-globe-awards-likes-the-social-network-are-we-facebook-obsessed/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 15:48:17 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[4 Golden Globes]]></category>
		<category><![CDATA[Best Picture Golden Globes]]></category>
		<category><![CDATA[Facebook Obsessed]]></category>
		<category><![CDATA[Lisa Buyer]]></category>
		<category><![CDATA[The Buyer Group]]></category>
		<category><![CDATA[The Social Network]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=1029</guid>
		<description><![CDATA[<p><a href="http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/"></a>
Via: <a href="http://www.onlineschools.org">Online Schools</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/"><img src="http://cdn.mashable.com/wp-content/uploads/2011/01/obsessed-with-facebook.jpg" border="0" alt="Obsessed with Facebook" width="500" /></a><br />
Via: <a href="http://www.onlineschools.org">Online Schools</a></p>
]]></content:encoded>
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		<title>Lisa Buyer Scheduled to Speak at SES London: Online PR and Social Media Sessions</title>
		<link>http://thebuyergroup.com/lisa-buyer-scheduled-to-speak-at-ses-london-online-pr-and-social-media-sessions/</link>
		<comments>http://thebuyergroup.com/lisa-buyer-scheduled-to-speak-at-ses-london-online-pr-and-social-media-sessions/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 01:37:30 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Search Engine Strategies SES]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[search engine strategies]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=983</guid>
		<description><![CDATA[<p><a href="http://www.twitter.com/lisabuyer" target="_blank">Lisa Buyer</a> is scheduled to join the leading search and social marketing event, Search Engine Strategies (SES) U.K. conference, on February 21-25, 2011.</p>
<p></p>
<p>She is scheduled to speak at two sessions:</p>
<p>The first session, <a href="http://www.facebook.com/#%21/event.php?eid=108935125845909&#38;index=1" target="_blank">Search, PR and The Social Butterfly</a>, Buyer and U.K. colleague <a href="http://twitter.com/#%21/katyhowell" target="_blank">Katy Howell</a> will share how to merge the best of public relations and social media while influencing SEO.</p>
<p>Buyer will also be teaming up with <a&#8230; <a href="http://thebuyergroup.com/lisa-buyer-scheduled-to-speak-at-ses-london-online-pr-and-social-media-sessions/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twitter.com/lisabuyer" target="_blank">Lisa Buyer</a> is scheduled to join the leading search and social marketing event, Search Engine Strategies (SES) U.K. conference, on February 21-25, 2011.</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/p5QsbKH3kBo?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/p5QsbKH3kBo?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p>She is scheduled to speak at two sessions:</p>
<p>The first session, <a href="http://www.facebook.com/#%21/event.php?eid=108935125845909&amp;index=1" target="_blank">Search, PR and The Social Butterfly</a>, Buyer and U.K. colleague <a href="http://twitter.com/#%21/katyhowell" target="_blank">Katy Howell</a> will share how to merge the best of public relations and social media while influencing SEO.</p>
<p>Buyer will also be teaming up with <a href="http://www.searchenginestrategies.com/london/speaker-profiles.php#liana-evans" target="_blank">Liana Evans</a> for a <a href="http://www.searchenginestrategies.com/london/express-clinics.php" target="_blank">social media clinic</a> designed to give businesses on-the-spot advice on how to effectively apply the latest social media strategies to a corporate website.</p>
<p>The four-day SES London conference, which marks Buyer’s 10<sup>th</sup> as panelist and moderator, promises to be the largest yet as it brings together the industry’s brightest minds and most seasoned practitioners to share best practices in search and online marketing. Other notable sessions include: <a href="http://www.searchenginestrategies.com/london/agenda-day1.php#ppc-or-seo" target="_blank">PPC or SEO? The Ultimate Search Marketing Battle</a>, <a href="http://www.searchenginestrategies.com/london/agenda-day3.php#twitter-nation" target="_blank">Twitter Nation &amp; Automation</a>, <a href="http://www.searchenginestrategies.com/london/agenda-day2.php#developing-great-content" target="_blank">Developing Great Content</a> and <a href="http://www.searchenginestrategies.com/london/agenda-day3.php#killer-facebook" target="_blank">Killer Facebook Marketing Tactics</a>.</p>
<p>To follow the conference in real time stay tuned for the official SES London Twitter hashtag.</p>
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		<title>Lisa Buyer “Gives Them Something To Talk About” with SES, PRWeb, ClickZ and SearchEngineWatch.com</title>
		<link>http://thebuyergroup.com/lisa-buyer-%e2%80%9cgives-them-something-to-talk-about%e2%80%9d-with-ses-prweb-clickz-and-searchenginewatch-com/</link>
		<comments>http://thebuyergroup.com/lisa-buyer-%e2%80%9cgives-them-something-to-talk-about%e2%80%9d-with-ses-prweb-clickz-and-searchenginewatch-com/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 17:16:45 +0000</pubDate>
		<dc:creator>Lauren Cook</dc:creator>
				<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PRWeb]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Search Engine Strategies SES]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[Lisa Buyer]]></category>
		<category><![CDATA[Lisa Buyer on Twitter]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[Online Publicity]]></category>
		<category><![CDATA[prweb]]></category>
		<category><![CDATA[SearchEngineWatch]]></category>
		<category><![CDATA[SES London]]></category>
		<category><![CDATA[SES New York]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group]]></category>
		<category><![CDATA[Webcat for Online PR]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=844</guid>
		<description><![CDATA[<p><a href="http://thebuyergroup.com/wp-content/uploads/2010/12/Lisa-Buyer-Talks-Online-PR-on-Webcast-for-PRWeb.jpg"></a></p>
<p>Join <a href="http://thebuyergroup.com/lisa-buyer/" target="_blank">Lisa Buyer,</a> President and CEO of <a href="http://www.thebuyergroup.com" target="_blank">The Buyer Group,</a> as she shares Practical Methods for Online PR Success in an hour-long webinar for PRWeb on Thursday, December 2 at 2 p.m. EST.</p>
<p>Learn how to pull the world in to your news by:</p>

Using the right keywords to get your      news found
Using social media to      report and promote your story
Using PRWeb’s      social-friendly features to attract more visitors<p>&#8230; <a href="http://thebuyergroup.com/lisa-buyer-%e2%80%9cgives-them-something-to-talk-about%e2%80%9d-with-ses-prweb-clickz-and-searchenginewatch-com/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://thebuyergroup.com/wp-content/uploads/2010/12/Lisa-Buyer-Talks-Online-PR-on-Webcast-for-PRWeb.jpg"><img class="aligncenter size-full wp-image-845" title="Lisa Buyer Talks Online PR on Webcast for PRWeb" src="http://thebuyergroup.com/wp-content/uploads/2010/12/Lisa-Buyer-Talks-Online-PR-on-Webcast-for-PRWeb.jpg" alt="Lisa Buyer Talks Online PR on Webcast for PRWeb" width="170" height="44" /></a></p>
<p>Join <a href="http://thebuyergroup.com/lisa-buyer/" target="_blank">Lisa Buyer,</a> President and CEO of <a href="http://www.thebuyergroup.com" target="_blank">The Buyer Group,</a> as she shares Practical Methods for Online PR Success in an hour-long webinar for PRWeb on Thursday, December 2 at 2 p.m. EST.</p>
<p>Learn how to pull the world in to your news by:</p>
<ul>
<li>Using the right keywords to get your      news found</li>
<li>Using social media to      report and promote your story</li>
<li>Using PRWeb’s      social-friendly features to attract more visitors to your website</li>
</ul>
<p>Don’t miss this valuable session – <a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=267345&amp;sessionid=1&amp;key=2A9C5F42640087B53ADCA666095777BC&amp;partnerref=SM&amp;sourcepage=register" target="_blank">Register today</a>! And don’t forget to Tweet Lisa your questions during the session <a href="http://www.twitter.com/lisabuyer" target="_blank">@LisaBuyer</a>.</p>
<p>Brought to you by <strong>SES London</strong>, <strong>SES New York</strong>, <strong>ClickZ.com</strong> and <strong>SearchEngineWatch.com</strong>.</p>
<p>Can’t wait? Check out these videos to start your social media engines <a href="http://videos.webpronews.com/tag/lisa-buyer/" target="_blank">http://videos.webpronews.com/tag/lisa-buyer/</a></p>
<p><strong>About PRWeb</strong><br />
PRWeb is the leader in online news distribution and online publicity. PRWeb &#8220;democratized&#8221; news distribution, transforming the &#8220;press release&#8221; from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers. PRWeb is a service of Vocus. (NASDAQ: VOCS)</p>
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		<title>#FF This Week’s Online PR Tweets from #BlueGlassFL by Lisa Buyer</title>
		<link>http://thebuyergroup.com/ff-this-week%e2%80%99s-online-pr-tweets-from-blueglassfl-by-lisa-buyer/</link>
		<comments>http://thebuyergroup.com/ff-this-week%e2%80%99s-online-pr-tweets-from-blueglassfl-by-lisa-buyer/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 15:12:12 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[BlueGlass FL]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Beebow]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[blueglass]]></category>
		<category><![CDATA[BlueglassFL]]></category>
		<category><![CDATA[Brian Clark]]></category>
		<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Lisa Buyer]]></category>
		<category><![CDATA[Navahk]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[The Art of Online PR]]></category>
		<category><![CDATA[The Buyer Group]]></category>
		<category><![CDATA[Tweets]]></category>

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		<description><![CDATA[<p>The place: <a href="http://www.blueglass.com/conferences/fl/agenda/" target="_blank">BlueGlass Florida Conference</a>.</p>
<p>Sharing the opening panel this week with HARO founder <a href="http://www.twitter.com/petershankman" target="_blank">Peter Shankman</a> and <a href="http://www.copyblogger.com/" target="_blank">CopyBlogger Brian Clark</a> made for an interesting hour discussing the current <a href="http://www.thebuyergroup.com" target="_blank">online PR and social media</a> forecast:</p>
<p>Hot and sunny with a 95% chance of <a href="http://thebuyergroup.com/blueglass-fl-online-marketing-conference-live-at-hard-rock-in-florida-lisa-buyer-shares-stage-for-online-pr-session/" target="_blank">social media posts</a>, tweets and blogs.</p>
<p>The highlights have been permanently archived by Twitter, in case you missed it here they are:</p>
<p><a title="Lisa Buyer Shares Stage for Online PR Session at BlueGlassFL by lisabuyer, on Flickr" href="http://www.flickr.com/photos/lisabuyer/5145766425/"></a>&#8230; <a href="http://thebuyergroup.com/ff-this-week%e2%80%99s-online-pr-tweets-from-blueglassfl-by-lisa-buyer/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>The place: <a href="http://www.blueglass.com/conferences/fl/agenda/" target="_blank">BlueGlass Florida Conference</a>.</p>
<p>Sharing the opening panel this week with HARO founder <a href="http://www.twitter.com/petershankman" target="_blank">Peter Shankman</a> and <a href="http://www.copyblogger.com/" target="_blank">CopyBlogger Brian Clark</a> made for an interesting hour discussing the current <a href="http://www.thebuyergroup.com" target="_blank">online PR and social media</a> forecast:</p>
<p>Hot and sunny with a 95% chance of <a href="http://thebuyergroup.com/blueglass-fl-online-marketing-conference-live-at-hard-rock-in-florida-lisa-buyer-shares-stage-for-online-pr-session/" target="_blank">social media posts</a>, tweets and blogs.</p>
<p>The highlights have been permanently archived by Twitter, in case you missed it here they are:</p>
<p><a title="Lisa Buyer Shares Stage for Online PR Session at BlueGlassFL by lisabuyer, on Flickr" href="http://www.flickr.com/photos/lisabuyer/5145766425/"><img src="http://farm2.static.flickr.com/1375/5145766425_4ba5c7d989.jpg" alt="Lisa Buyer Shares Stage for Online PR Session at BlueGlassFL" width="500" height="375" /></a></p>
<p><strong>This week’s PR Tweet stream has some good #PR tips from #BlueGlassFL:</strong></p>
<p>sunshinekeywest: Live tweeting here! RT @SocialMichelleR: Panel discussion opening with self intros from @copyblogger <a href="http://www.twitter.com/lisabuyer" target="_blank">@lisabuyer</a> @petershankman #blueglassfl</p>
<p>genm2: Live tweeting here! RT @SocialMichelleR: Panel discussion opening with self intros from @copyblogger @lisabuyer @petershankman #blueglassfl</p>
<p><a href="http://www.twitter.com/navahk" target="_blank">navahk</a>: Look at your editorial calendar and tie it in! For ex. Blendit and Christmas -@lisabuyer #blueglassfl</p>
<p>blueglassinc: &#8220;You can predict things like Christmas.&#8221; &#8211; @lisabuyer (on how you should always try to tie in your pitch with news and events).</p>
<p>SocialMichelleR: @lisabuyer and @petershankman highly recommend education and training in PR and journalism #BlueGlassFL</p>
<p>NFiStudios: RT @SocialMichelleR: Look at your content strategy. Personalize some of it, automate some of it. @lisabuyer #blueglassfl</p>
<p>RyanJones: &#8220;hit them where they are&#8221; on facebook, then drive them to your own website. &#8220;all roads lead to your site&#8221; @lisabuyer #blueglassfl</p>
<p>SocialMichelleR: Look at your content strategy. Personalize some of it, automate some of it. @lisabuyer #blueglassfl</p>
<p>2 days ago via TweetDeck · Reply · View Tweet</p>
<p>ElizabethB: &#8220;All roads lead back to your website/blog&#8221; &#8211; @LisaBuyer when talking about using social media to drive traffic back #BlueGlassFL</p>
<p>aimclear: Yep, true, RT @SocialMichelleR: The whole point is to drive traffic back to your site, your blog @lisabuyer #blueglassfl</p>
<p>SocialMichelleR: The whole point is to drive traffic back to your site, your blog @lisabuyer #blueglassfl</p>
<p>aknecht: @lisabuyer Get cool photos to include in your pitches. Helps get attentions #blueglassfl</p>
<p>timcohn: RT @webaddict: .@lisabuyer &#8220;Journalists are going to start and end their search in Google. Be found in Google for your keywords.&#8221; #BlueGlassFL</p>
<p>takingovermiami: RT @navahk: Don&#8217;t forget the local media when pitching and add eye candy. Get cool pictures from your company. @lisabuyer #blueglassfl</p>
<p>Rhea: Eye candy helps so much in getting your story placed. Via @lisabuyer #blueglassfl</p>
<p>navahk: Don&#8217;t forget the local media when pitching and add eye candy. Get cool pictures from your company. @lisabuyer #blueglassfl</p>
<p>SocialMichelleR: If you have good photography, it will help the story. Don&#8217;t forget the eye candy @lisabuyer #BlueGlassFL</p>
<p>SocialMichelleR: If your local newspaper covers your story, it&#8217;s far more likely the big national outlets will pick up the story. @lisabuyer #blueglassfl</p>
<p>SocialMichelleR: Don&#8217;t forget that traditional media is still there. Don&#8217;t get too caught up in social media. @lisabuyer #BlueGlassFL</p>
<p>jeffchiarelli: RT @navahk: The art of Facebook + Twitter is to be liked and RT&#8217;d! @petershankman @lisabuyer @copyblogger #blueglassfl</p>
<p>navahk: The art of Facebook + Twitter is to be liked and RT&#8217;d! @petershankman @lisabuyer @copyblogger #blueglassfl</p>
<p>navahk: Repurpose content. Evergreen content. @lisabuyer <a href="http://search.twitter.com/search?q=%23blueglassfl" target="_blank"><span style="text-decoration: underline;">#blueglassfl</span></a></p>
<p><a href="http://www.twitter.com/beebow" target="_blank">@beebow</a>: ditto kiddo- have a blast for me RT @lisabuyer: @beebow wish you were at #blueglassfl with me</p>
<p>SocialMichelleR: We use reoccurring tweets and posts to continue to drive traffic @lisabuyer #blueglassfl#FF This Week’s Online PR Tweets from #BlueGlassFL by Lisa Buyer</p>
<p>navahk: Don&#8217;t call reporters. They don&#8217;t have time! Via @petershankman @lisabuyer #blueglassfl</p>
<p>blueglassinc: Do NOT call a reporter&#8230; they have no time for that. &#8211; @lisabuyer and @petershankman #blueglassfl</p>
<p>Tevye2009: Great panel! RT @blueglassinc: &#8220;&#8221;The press release is not dead, digital PR just brings it to life in a different way.&#8221; &#8211; @lisabuyer</p>
<p>jennysimpson: RT @blueglassinc: &#8220;&#8221;The press release is not dead, digital PR just brings it to life in a different way.&#8221; &#8211; @lisabuyer</p>
<p>SEOAware: RT @ElizabethB: How does someone start pitching? Read journalist&#8217;s publication, get familiar w/who they are @LisaBuyer #BlueGlassFL</p>
<p>localseoguide: RT @webaddict: .@lisabuyer &#8220;Journalists are going to start and end their search in Google. Be found in Google for your keywords.&#8221; #BlueGlassFL</p>
<p>navahk: I agree! RT @mannyrivas #onlinepr Sess. has a stellar line up @petershankman, @copyblogger, @lisabuyer moderated by @lorenbaker #BlueGlassFL</p>
<p>ElizabethB: How does someone start pitching? Read journalist&#8217;s publication, get familiar w/who they are @LisaBuyer #BlueGlassFL</p>
<p>markcolacioppo: Kicking it at #blueglassfl. 1st session about Online PR w/ @copyblogger, @lisabuyer and @petershankman dropping the knowledge just started.</p>
<p>SocialMichelleR: If you&#8217;re going to pitch a journalist, read them be familiar with them. Reach out on a personal level. @lisabuyer #blueglassfl</p>
<p>webaddict: .@lisabuyer &#8220;Journalists are going to start and end their search in Google. Be found in Google for your keywords.&#8221; #BlueGlassFL</p>
<p>aknecht: RT @mannyrivas: @lisabuyer Online PR encompasses blogging &amp; tkng advantage of difft SM channels w a consistent msg across each #BlueglassFL</p>
<p>mannyrivas: @lisabuyer journalists are either going to start their search or end their search on google. Be there! #Blueglassfl</p>
<p>mosquitohawk: Listening to @copyblogger @skydiver @lisabuyer speak at #BlueGlassFL</p>
<p>navahk: @lisabuyer talking #onlinepr <a href="http://plixi.com/p/54530556" target="_blank">http://plixi.com/p/54530556</a></p>
<p>SEOAware: RT @blueglassinc: &#8220;&#8221;The press release is not dead, digital PR just brings it to life in a different way.&#8221; &#8211; @lisabuyer</p>
<p>mannyrivas: @lisabuyer Online PR encompasses blogging &amp; taking advantage of different SM channels w a consistent message across each #BlueglassFL</p>
<p>blueglassinc: &#8220;&#8221;The press release is not dead, digital PR just brings it to life in a different way.&#8221; &#8211; @lisabuyer</p>
<p>amyvernon: the press release is not dead &#8211; @lisabuyer #BlueglassFL</p>
<p>SocialMichelleR: Online PR is a combination of blogging and social media @lisabuyer #blueglassfl</p>
<p>amyvernon: @lisabuyer &amp; @petershankman rock online pr #BlueglassFL</p>
<p>ynotpizzadelray: @LisaBuyer and @PeterShankman talk #onlinepr today @BlueGlassInc. Don&#8217;t miss it! <a href="http://ow.ly/19L5Hf" target="_blank">http://ow.ly/19L5Hf</a></p>
<p>SocialMichelleR: Panel discussion opening with self intros from @copyblogger @lisabuyer @petershankman #blueglassfl</p>
<p>aknecht: @lisabuyer thanks for the great session &amp; tips.</p>
<p>beebow: #envy RT @SocialMichelleR: Amazing panel discussion on Online PR! Thank you @copyblogger @lisabuyer @petershankman @lorenbaker</p>
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		<title>BlueGlass FL Online Marketing Conference Live at Hard Rock in Florida, Lisa Buyer Shares Stage for Online PR Session</title>
		<link>http://thebuyergroup.com/blueglass-fl-online-marketing-conference-live-at-hard-rock-in-florida-lisa-buyer-shares-stage-for-online-pr-session/</link>
		<comments>http://thebuyergroup.com/blueglass-fl-online-marketing-conference-live-at-hard-rock-in-florida-lisa-buyer-shares-stage-for-online-pr-session/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 17:48:49 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[BlueGlass FL]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[blueglass]]></category>
		<category><![CDATA[blueglass fl]]></category>
		<category><![CDATA[Chris Winfield]]></category>
		<category><![CDATA[Florida in Hard Rock]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lisa Buyer]]></category>
		<category><![CDATA[online marketing conference]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[<p>In “concert” together, top social media, online PR and search marketing industry experts take center stage for two days of sharing the who, what, where, when and how they do it! So you can too! Limited seats available!</p>
<p> </p>
<p> </p>
<p>The movers and shakers of Internet marketing come to Florida headlining live at the Hard Rock! <a href="www.blueglass.com/conferences/fl" target="_blank">BlueGlass FL 2010</a>, a premiere online marketing company, makes its mark in November with a&#8230; <a href="http://thebuyergroup.com/blueglass-fl-online-marketing-conference-live-at-hard-rock-in-florida-lisa-buyer-shares-stage-for-online-pr-session/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><em>In “concert” together, top social media, online PR and search marketing industry experts take center stage for two days of sharing the who, what, where, when and how they do it! So you can too! Limited seats available!</em></p>
<p><em> </em></p>
<div id="attachment_805" class="wp-caption alignleft" style="width: 310px"><em><em><a href="http://thebuyergroup.com/wp-content/uploads/2010/10/Lisa-Buyer-Speaks-at-BlueGlass-FL-e1288110112990.jpg"><img class="size-medium wp-image-805" title="Lisa Buyer Speaks at BlueGlass FL" src="http://thebuyergroup.com/wp-content/uploads/2010/10/Lisa-Buyer-Speaks-at-BlueGlass-FL-300x240.jpg" alt="Lisa Buyer Speaks at BlueGlass FL" width="300" height="240" /></a></em></em><p class="wp-caption-text">Lisa Buyer Speaks at BlueGlass FL</p></div>
<p><em> </em></p>
<p>The movers and shakers of Internet marketing come to Florida headlining live at the Hard Rock! <a href="www.blueglass.com/conferences/fl" target="_blank">BlueGlass FL 2010</a>, a premiere online marketing company, makes its mark in November with a who’s who line up of the nation’s top search marketing industry leaders. This online marketing conference features the most prominent social media, public relations, search marketing, domaining and investment industry experts.</p>
<p>The online marketing spotlight shines on BlueGlass at the Seminole Hard Rock Hotel &amp; Casino in Hollywood, Florida from November 2-3, 2010. Tickets on sale now!</p>
<p><span id="more-798"></span></p>
<p>“I am honored to be a part of the speaker line-up for BlueGlass Florida,” says Lisa Buyer <a href="http://www.twitter.com/lisabuyer" target="_blank">@lisabuyer</a> on Twitter, president and CEO of <a href="http://www.thebuyergroup.com" target="_blank">The Buyer Group, an interactive PR and social media agency based in Florida</a>. “The explosive growth of online marketing over the past five years brings a new set of opportunities for businesses to be a part of, BlueGlass brings together a powerhouse of experts.”</p>
<p>BlueGlass FL 2010 features high profile leaders from all genres of the online marketing spectrum divulging coveted industry secrets and discussing groundbreaking ideas. Key speakers include <a href="http://twitter.com/petershankman" target="_blank">Peter Shankman</a>, a radical thinker in social media and founder of <a href="http://www.helpareporter.com/" target="_blank">Help a Reporter Out</a> (HARO); Drew Curtis of Fark.com, the popular comedy news website and community; John Ferber, a visionary pioneer of the digital stratosphere who sold Advertising.com to AOL for $435 million; and Dennis Goedegebuure, the force behind SEO strategies of companies like eBay, PayPal and Skype.</p>
<p>The conference boasts a lineup of innovative educational sessions addressing the very latest best practices in search marketing, entrepreneurship and social media. From making your online marketing campaign the next big deal in <em>The Art of Getting Your Business Talked About </em>to turning your online group into a buzz powerhouse in<em> Leveraging and Mobilizing Organic Online Communities</em>, BlueGlass FL 2010 affords its audience expert opinions and tips on the latest online marketing topics.</p>
<p>In addition to discussion panels with industry experts, attendees can expect complimentary breakfasts, lunches and powerful nightly networking events all within an intimate forum optimal for building business relationships and exchanging new ideas that enable longevity in the marketplace. Don’t miss the opportunity to attend and <a href="http://blueglassfl.eventbrite.com" target="_blank">register here</a>.</p>
<p>According to Blueglass CMO/Managing Partner<a href="http://www.blueglass.com/team/chris-winfield/" target="_blank"> Chris Winfield</a>, “We received an overwhelmingly positive response from the BlueGlass LA Conference and now expanded on that success by bringing the online marketing conference to South Florida. Our goal is to continue to bring value and offer attendees an experience they don’t get at other conferences.  If guests leave our show feeling empowered with all the information and contacts they’ve received, then we have done our job.”</p>
<p><strong>About BlueGlass:</strong><br />
BlueGlass is an expert group of companies focused on all-inclusive Internet marketing strategies, from search and viral marketing, social media, conversion rate optimization and application creation. Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, Jordan Kasteler, and Danielle Winfield serve as Managing Partners.<br />
<a href="http://twitter.com/blueglassinc" target="_blank">Follow us on Twitter</a><br />
<a href="http://www.facebook.com/BlueGlassInc" target="_blank">Find us on Facebook</a></p>
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		<title>The Buyer Group Social Network Days</title>
		<link>http://thebuyergroup.com/the-buyer-group-social-network-days/</link>
		<comments>http://thebuyergroup.com/the-buyer-group-social-network-days/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 15:01:24 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Search Engine Strategies SES]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Buyer Group News]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Blueglass Ft Lauderdale]]></category>
		<category><![CDATA[Facebook and Bing]]></category>
		<category><![CDATA[Lisa Buyer]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[Oxford Seminars]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[PR Social Media Agency]]></category>
		<category><![CDATA[PubCon Las Vegas]]></category>
		<category><![CDATA[Quintiq]]></category>
		<category><![CDATA[Sarah Evans]]></category>
		<category><![CDATA[SES Chicago]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Social Search]]></category>
		<category><![CDATA[The Buyer Group]]></category>
		<category><![CDATA[The Social Network]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[<p>The movie <a href="http://www.thesocialnetwork-movie.com/" target="_blank">The Social Network</a> brings to light the true impact of social media. It&#8217;s true, you can&#8217;t make 500 million friends without making a few enemies. Now the social fabric of business, friends and family is forever changed. So, thank you Mark Zuckerberg (and all the people who did not get due credit) for contributing to the success of Facebook.</p>
<p>While you can always catch up with me on Facebook, you can&#8230; <a href="http://thebuyergroup.com/the-buyer-group-social-network-days/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>The movie <a href="http://www.thesocialnetwork-movie.com/" target="_blank">The Social Network</a> brings to light the true impact of social media. It&#8217;s true, you can&#8217;t make 500 million friends without making a few enemies. Now the social fabric of business, friends and family is forever changed. So, thank you Mark Zuckerberg (and all the people who did not get due credit) for contributing to the success of Facebook.</p>
<div id="attachment_785" class="wp-caption alignright" style="width: 245px"><a href="http://thebuyergroup.com/wp-content/uploads/2010/10/the-buyer-group-social-network.jpg"><img class="size-full wp-image-785" title="The Buyer Group Social Network" src="http://thebuyergroup.com/wp-content/uploads/2010/10/the-buyer-group-social-network.jpg" alt="The Buyer Group Social Network" width="235" height="55" /></a><p class="wp-caption-text">The Buyer Group Social Network Days</p></div>
<p>While you can always catch up with me on Facebook, you can also find me in the next month @ some of these Places and Status Updates.</p>
<p><strong><span id="more-781"></span></strong></p>
<p><strong>Just published on ClickZ:</strong> <a href="http://www.clickz.com/clickz/column/1735556/writing-your-way-top-search-is-still-possible" target="_blank">Writing Your Way to the Top via Google Instant</a>.<br />
I delve into what Google Instant can mean to online PR campaigns</p>
<p><strong>Follow me @LisaBuyer to #SES Chicago</strong><br />
I&#8217;m headed to my hometown Chicago for some Windy City SES! And the second best part is @sarahvanelzen is meeting up with me! I&#8217;ll be tweeting throughout the conference, speaking, teaching or moderating:</p>
<ul>
<li> Search, PR and the Social Butterfly</li>
<li> Social Media Clinic</li>
<li> Bringing SEO In-House</li>
<li> Ad Copy and Continuity Clinic</li>
</ul>
<p>If you want to catch up in Chicago October 20-23, DM <a href="http://www.twitter.com/lisabuyer" target="_blank">@lisabuyer</a></p>
<p><strong>November Calendar</strong><br />
<strong> BlueGlass Conference @ Hard Rock November 2-3</strong><br />
CEO, CMO Check in @ The Hard Rock for this online marketing conference featuring the top social media and search marketing industry experts. I&#8217;ll be starting the <a href="http://www.blueglass.com/conferences/fl/agenda/" target="_blank">conference conversation with HARO founder Peter Shankman</a> and Brian Clark, CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney.</p>
<p><strong>PubCon Internet Marketing Conference Las Vegas November 8-11</strong><br />
Last conference stop for 2010! This one is not the &#8216;what&#8217; as much as the &#8216;who&#8217; that matters! Besides being with all my favorite SEO peeps from Florida in Vegas, I&#8217;m sharing the stage for the session <a href="http://www.pubcon.com/sessions.cgi?action=view&amp;conference=pubcon27&amp;record=151" target="_blank">Using Twitter and Social Media as a PR Tool</a> with the ultra-cool Sarah Evans (who is honored with 2010 Forbes&#8217; 14 Power Women to Follow on Twitter), Sean Jackson and Victoria Harris, all PR pros and social media experts to the core!</p>
<p><strong>The Buyer Group Academy</strong><br />
I&#8217;ll be teaching a social media webinar November 19 for <a href="http://www.shoptoearth.net/">ShopToEarth</a> on the latest tips + tricks to socialize in your network. For PR and Ad agencies, tune into my webinar via agencyside.net on how to leverage the new PR: social media.</p>
<p><strong>International Client News</strong><br />
Crossing the borders, we just started a special SEO/PR project for Canadian-based Oxford Seminars! Welcome aboard! Crossing the pond, The Buyer Group is the official U.S.A. PR/Social Media agency for European-based <a href="http://www.quintiqnews.com" target="_blank">Quintiq</a>, a global B2B software company.</p>
<p><strong>Did you know&#8230;</strong></p>
<ul>
<li>89% of reporters and editors surveyed turn to blogs for story research</li>
<li><a href="http://www.youtube.com/watch?v=UvgmC_nr9gk" target="_blank">Facebook&#8217;s Zuckerberg &#8220;Friends&#8221; Microsoft Bing</a></li>
<li>The average person spends 15 minutes a day on YouTube</li>
<li>71% of business users now say Twitter is a useful tool, up from 59% a year ago.</li>
</ul>
<p>Join our <a href="http://www.facebook.com/thebuyergroup" target="_blank">Social Network on Facebook</a>!</p>
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		<title>ClickZ Brews up a Cup of Google Instant in an Article by Lisa Buyer</title>
		<link>http://thebuyergroup.com/clickz-brews-up-a-cup-of-google-instant-in-an-article-by-lisa-buyer/</link>
		<comments>http://thebuyergroup.com/clickz-brews-up-a-cup-of-google-instant-in-an-article-by-lisa-buyer/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 21:33:02 +0000</pubDate>
		<dc:creator>Lisa Buyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Interactive Public Relations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://thebuyergroup.com/?p=736</guid>
		<description><![CDATA[<p><a href="http://thebuyergroup.com/wp-content/uploads/2010/10/Picture-1.png"></a>Online PR, SEO and social media maven <a href="http://www.twitter.com/lisabuyer" target="_blank">@LisaBuyer</a> declares once and for all that writing your way to the top of search is still possible in an <a href="http://www.clickz.com/clickz/column/1735556/writing-your-way-top-search-is-still-possible#article_comments" target="_blank">article</a> for ClickZ on <a href="http://www.google.com/instant" target="_blank">Google Instant</a>.</p>
<p>Buyer and SEO Expert <a href="http://thebuyergroup.com/joe-laratro/" target="_blank">Joe Laratro</a> explain that because of Google Instant, long-tail search entries now compete with shorter terms that will appear first using the new technology – giving businesses that rely heavily&#8230; <a href="http://thebuyergroup.com/clickz-brews-up-a-cup-of-google-instant-in-an-article-by-lisa-buyer/" class="read_more">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://thebuyergroup.com/wp-content/uploads/2010/10/Picture-1.png"><img class="size-full wp-image-739 alignleft" title="Google Instant" src="http://thebuyergroup.com/wp-content/uploads/2010/10/Picture-1.png" alt="ClickZ Brews up a Cup of Google Instant in an Article by Lisa Buyer" width="135" height="131" /></a>Online PR, SEO and social media maven <a href="http://www.twitter.com/lisabuyer" target="_blank">@LisaBuyer</a> declares once and for all that writing your way to the top of search is still possible in an <a href="http://www.clickz.com/clickz/column/1735556/writing-your-way-top-search-is-still-possible#article_comments" target="_blank">article</a> for ClickZ on <a href="http://www.google.com/instant" target="_blank">Google Instant</a>.</p>
<p>Buyer and SEO Expert <a href="http://thebuyergroup.com/joe-laratro/" target="_blank">Joe Laratro</a> explain that because of Google Instant, long-tail search entries now compete with shorter terms that will appear first using the new technology – giving businesses that rely heavily on <a href="http://adwords.google.com" target="_blank">Google Adwords</a> campaigns a run for their money. Therefore, less is more when it comes to online visibility in Google Instant.</p>
<p>How can businesses use Google’s latest cup of java to their advantage? Buyer says well written, organic content is still king – the difference lies in making sure your online PR strategy is consistent with what now produces results in a Google Instant.</p>
<p><strong>Content in the form of the optimized:</strong></p>
<ul>
<li style="text-align: left;">Optimized press releases</li>
<li style="text-align: left;">Blog news post</li>
<li style="text-align: left;">Social media news</li>
<li style="text-align: left;">Online news article</li>
<li style="text-align: left;">Keyword-rich Web pages</li>
</ul>
<p>Read the full article and more online marketing news at <a href="http://www.clickz.com/clickz/column/1735556/writing-your-way-top-search-is-still-possible#article_comments" target="_blank">ClickZ.com</a>.</p>
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