The infographic below shows a summary of the 14,642 Twitter users in Egypt, Tunisia and Yemen. From January 16-23 there were over 122,000 tweets in 6 days (January 24-30) there were over 1.3 million!

We believe in the power and influence of online media outlets such as social media sites, blogs, RSS feeds, Google News, Yahoo news and MSN/Bing. A recent study found that 89 percent of reporters/editors turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Tumblr and Twitter.

Let’s face it, Social media is a real-time reporting tool.

Source: Sysomos

Live! From New York! It’s Mark Zuckerberg! Will the real Mark Zuckerberg please stand up?

Oscar nominated, Jesse Eisenberg for his portrayal of Zuckerberg in “The Social Network” collaborated with Saturday Night Live comedian, Adam Samberg jokingly mocked Facebook CEO, Mark Zuckerberg on Facebook being valued at $50 billion dollars, the trademark t-shirt and jacket, and the inventor of “poking”. Mark Zuckerberg came on stage and continued the fun on stage.

“Those guys are just nerds,” said Zuckerberg, whose company was recently valued at $50 billion and is perhaps the wealthiest ever to take the SNL stage. “I invented ‘poking it!’”

This is a great example of good offline and online PR, adding media and branding from “The Social Network” movie to TV and real-life.

How can you add to your online PR today?

source: CNN and YouTube

Are you so addicted to computers that you find yourself typing in your password into your bank ATM? If so, you’re not alone.

If it feels as though time accelerated in 2010, that’s because it did. Social conversation started with a trickle until it swelled into the tsunami we know today. For every hour spent online, Internet users in the U.S. are spending 13.5 minutes using social media. 46 percent of Internet users globally spend more hours per week on social media than any other online activity. Why? Because everything is real-time.

Social media has reached the masses and it’s customized to you, the fan. Today it’s no longer about blaring a generic message at everyone within earshot. Instead, information is sent through ‘real-time’ technologies via status updates, blog posts or tweets paired with Facebook ads tailored to you, the target customer, topped off by promoting a brand or service through explosively popular websites like Groupon, valued at $15 billion, and Foursquare, which has risen to 6 million users and is now valued at $250 million.

This means that ongoing real-time contribution through status updates, check-ins, tweets or link sharing is progressively part of most people’s social networking contribution. 64% trust social media more if the author or sponsor is responsive, the power of now has never been stronger.

Are you part of the 36% who check their tweets at least once a day or are you a part of the 47% of 18-34 year olds who check their Facebook as soon as you get up? Numbers don’t lie, so make sure to monitor your social media.

Why aren’t more women making it to the top? What messages do women need to tell themselves, the peers, our daughters?

Facebook COO, Sheryl Sandberg shares her “likes” and “dislikes” for women and success at the TED Women conference last month.

1. Sit at the table.

Women systematically underestimate their abilities and sense of importance. In a recent study 57% of men negotiate for salary, while only 7% of women do, why?

If you ask men why they did a good job they say, “I’m awesome”, while women say “I got lucky”. Nobody gets to the corner office or the promotion if you don’t believe in yourself and own your success.

2. Make your partner a real partner in work and life.

As a society we put more pressure on boys to succeed than girls. Making more room for both genders to work in the house and out of the house. Studies show that households with equal responsibilities and earning have half the divorce rate.

3. Don’t leave before you leave.

Always look for new opportunities and keep your foot on the gas pedal advises Sandberg. Getting engaged or married is not the “ticket” to check out. If you’re taking a break for a child, don’t check out until you need to. Stay in the workforce until the very day you need to leave.

More companies need to be run by women, but women need to have better messaging to succeed and be liked for accomplishments.

Sharing the opening panel this week with HARO founder Peter Shankman and CopyBlogger Brian Clark made for an interesting hour discussing the current online PR and social media forecast:

Hot and sunny with a 95% chance of social media posts, tweets and blogs.

The highlights have been permanently archived by Twitter, in case you missed it here they are:

This week’s PR Tweet stream has some good #PR tips from #BlueGlassFL:

sunshinekeywest: Live tweeting here! RT @SocialMichelleR: Panel discussion opening with self intros from @copyblogger @lisabuyer @petershankman #blueglassfl

genm2: Live tweeting here! RT @SocialMichelleR: Panel discussion opening with self intros from @copyblogger @lisabuyer @petershankman #blueglassfl

navahk: Look at your editorial calendar and tie it in! For ex. Blendit and Christmas -@lisabuyer #blueglassfl

blueglassinc: “You can predict things like Christmas.” – @lisabuyer (on how you should always try to tie in your pitch with news and events).

SocialMichelleR: @lisabuyer and @petershankman highly recommend education and training in PR and journalism #BlueGlassFL

NFiStudios: RT @SocialMichelleR: Look at your content strategy. Personalize some of it, automate some of it. @lisabuyer #blueglassfl

RyanJones: “hit them where they are” on facebook, then drive them to your own website. “all roads lead to your site” @lisabuyer #blueglassfl

SocialMichelleR: Look at your content strategy. Personalize some of it, automate some of it. @lisabuyer #blueglassfl

2 days ago via TweetDeck · Reply · View Tweet

ElizabethB: “All roads lead back to your website/blog” – @LisaBuyer when talking about using social media to drive traffic back #BlueGlassFL

aimclear: Yep, true, RT @SocialMichelleR: The whole point is to drive traffic back to your site, your blog @lisabuyer #blueglassfl

SocialMichelleR: The whole point is to drive traffic back to your site, your blog @lisabuyer #blueglassfl

aknecht: @lisabuyer Get cool photos to include in your pitches. Helps get attentions #blueglassfl

timcohn: RT @webaddict: .@lisabuyer “Journalists are going to start and end their search in Google. Be found in Google for your keywords.” #BlueGlassFL

takingovermiami: RT @navahk: Don’t forget the local media when pitching and add eye candy. Get cool pictures from your company. @lisabuyer #blueglassfl

Rhea: Eye candy helps so much in getting your story placed. Via @lisabuyer #blueglassfl

navahk: Don’t forget the local media when pitching and add eye candy. Get cool pictures from your company. @lisabuyer #blueglassfl

SocialMichelleR: If you have good photography, it will help the story. Don’t forget the eye candy @lisabuyer #BlueGlassFL

SocialMichelleR: If your local newspaper covers your story, it’s far more likely the big national outlets will pick up the story. @lisabuyer #blueglassfl

SocialMichelleR: Don’t forget that traditional media is still there. Don’t get too caught up in social media. @lisabuyer #BlueGlassFL

jeffchiarelli: RT @navahk: The art of Facebook + Twitter is to be liked and RT’d! @petershankman @lisabuyer @copyblogger #blueglassfl

navahk: The art of Facebook + Twitter is to be liked and RT’d! @petershankman @lisabuyer @copyblogger #blueglassfl

navahk: Repurpose content. Evergreen content. @lisabuyer #blueglassfl

@beebow: ditto kiddo- have a blast for me RT @lisabuyer: @beebow wish you were at #blueglassfl with me

SocialMichelleR: We use reoccurring tweets and posts to continue to drive traffic @lisabuyer #blueglassfl#FF This Week’s Online PR Tweets from #BlueGlassFL by Lisa Buyer

navahk: Don’t call reporters. They don’t have time! Via @petershankman @lisabuyer #blueglassfl

blueglassinc: Do NOT call a reporter… they have no time for that. – @lisabuyer and @petershankman #blueglassfl

Tevye2009: Great panel! RT @blueglassinc: “”The press release is not dead, digital PR just brings it to life in a different way.” – @lisabuyer

jennysimpson: RT @blueglassinc: “”The press release is not dead, digital PR just brings it to life in a different way.” – @lisabuyer

SEOAware: RT @ElizabethB: How does someone start pitching? Read journalist’s publication, get familiar w/who they are @LisaBuyer #BlueGlassFL

localseoguide: RT @webaddict: .@lisabuyer “Journalists are going to start and end their search in Google. Be found in Google for your keywords.” #BlueGlassFL

navahk: I agree! RT @mannyrivas #onlinepr Sess. has a stellar line up @petershankman, @copyblogger, @lisabuyer moderated by @lorenbaker #BlueGlassFL

ElizabethB: How does someone start pitching? Read journalist’s publication, get familiar w/who they are @LisaBuyer #BlueGlassFL

markcolacioppo: Kicking it at #blueglassfl. 1st session about Online PR w/ @copyblogger, @lisabuyer and @petershankman dropping the knowledge just started.

SocialMichelleR: If you’re going to pitch a journalist, read them be familiar with them. Reach out on a personal level. @lisabuyer #blueglassfl

webaddict: .@lisabuyer “Journalists are going to start and end their search in Google. Be found in Google for your keywords.” #BlueGlassFL

aknecht: RT @mannyrivas: @lisabuyer Online PR encompasses blogging & tkng advantage of difft SM channels w a consistent msg across each #BlueglassFL

mannyrivas: @lisabuyer journalists are either going to start their search or end their search on google. Be there! #Blueglassfl

mosquitohawk: Listening to @copyblogger @skydiver @lisabuyer speak at #BlueGlassFL

navahk: @lisabuyer talking #onlinepr http://plixi.com/p/54530556

SEOAware: RT @blueglassinc: “”The press release is not dead, digital PR just brings it to life in a different way.” – @lisabuyer

mannyrivas: @lisabuyer Online PR encompasses blogging & taking advantage of different SM channels w a consistent message across each #BlueglassFL

blueglassinc: “”The press release is not dead, digital PR just brings it to life in a different way.” – @lisabuyer

amyvernon: the press release is not dead – @lisabuyer #BlueglassFL

SocialMichelleR: Online PR is a combination of blogging and social media @lisabuyer #blueglassfl

amyvernon: @lisabuyer & @petershankman rock online pr #BlueglassFL

ynotpizzadelray: @LisaBuyer and @PeterShankman talk #onlinepr today @BlueGlassInc. Don’t miss it! http://ow.ly/19L5Hf

SocialMichelleR: Panel discussion opening with self intros from @copyblogger @lisabuyer @petershankman #blueglassfl

aknecht: @lisabuyer thanks for the great session & tips.

beebow: #envy RT @SocialMichelleR: Amazing panel discussion on Online PR! Thank you @copyblogger @lisabuyer @petershankman @lorenbaker

Lisa Buyer Speaks at BlueGlass FL

The movers and shakers of Internet marketing come to Florida headlining live at the Hard Rock! BlueGlass FL 2010, a premiere online marketing company, makes its mark in November with a who’s who line up of the nation’s top search marketing industry leaders. This online marketing conference features the most prominent social media, public relations, search marketing, domaining and investment industry experts.

The online marketing spotlight shines on BlueGlass at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida from November 2-3, 2010. Tickets on sale now!

“I am honored to be a part of the speaker line-up for BlueGlass Florida,” says Lisa Buyer @lisabuyer on Twitter, president and CEO of The Buyer Group, an interactive PR and social media agency based in Florida. “The explosive growth of online marketing over the past five years brings a new set of opportunities for businesses to be a part of, BlueGlass brings together a powerhouse of experts.”

BlueGlass FL 2010 features high profile leaders from all genres of the online marketing spectrum divulging coveted industry secrets and discussing groundbreaking ideas. Key speakers include Peter Shankman, a radical thinker in social media and founder of Help a Reporter Out (HARO); Drew Curtis of Fark.com, the popular comedy news website and community; John Ferber, a visionary pioneer of the digital stratosphere who sold Advertising.com to AOL for $435 million; and Dennis Goedegebuure, the force behind SEO strategies of companies like eBay, PayPal and Skype.

The conference boasts a lineup of innovative educational sessions addressing the very latest best practices in search marketing, entrepreneurship and social media. From making your online marketing campaign the next big deal in The Art of Getting Your Business Talked About to turning your online group into a buzz powerhouse in Leveraging and Mobilizing Organic Online Communities, BlueGlass FL 2010 affords its audience expert opinions and tips on the latest online marketing topics.

In addition to discussion panels with industry experts, attendees can expect complimentary breakfasts, lunches and powerful nightly networking events all within an intimate forum optimal for building business relationships and exchanging new ideas that enable longevity in the marketplace. Don’t miss the opportunity to attend and register here.

According to Blueglass CMO/Managing Partner Chris Winfield, “We received an overwhelmingly positive response from the BlueGlass LA Conference and now expanded on that success by bringing the online marketing conference to South Florida. Our goal is to continue to bring value and offer attendees an experience they don’t get at other conferences.  If guests leave our show feeling empowered with all the information and contacts they’ve received, then we have done our job.”

About BlueGlass:
BlueGlass is an expert group of companies focused on all-inclusive Internet marketing strategies, from search and viral marketing, social media, conversion rate optimization and application creation. Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, Jordan Kasteler, and Danielle Winfield serve as Managing Partners.
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The Buyer Group Social Network Days

While you can always catch up with me on Facebook, you can also find me in the next month @ some of these Places and Status Updates.

Just published on ClickZ: Writing Your Way to the Top via Google Instant.
I delve into what Google Instant can mean to online PR campaigns

Follow me @LisaBuyer to #SES Chicago
I’m headed to my hometown Chicago for some Windy City SES! And the second best part is @sarahvanelzen is meeting up with me! I’ll be tweeting throughout the conference, speaking, teaching or moderating:

• Search, PR and the Social Butterfly
• Social Media Clinic
• Bringing SEO In-House
• Ad Copy and Continuity Clinic

If you want to catch up in Chicago October 20-23, DM @lisabuyer

November Calendar
BlueGlass Conference @ Hard Rock November 2-3
CEO, CMO Check in @ The Hard Rock for this online marketing conference featuring the top social media and search marketing industry experts. I’ll be starting the conference conversation with HARO founder Peter Shankman and Brian Clark, CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney.

PubCon Internet Marketing Conference Las Vegas November 8-11
Last conference stop for 2010! This one is not the ‘what’ as much as the ‘who’ that matters! Besides being with all my favorite SEO peeps from Florida in Vegas, I’m sharing the stage for the session Using Twitter and Social Media as a PR Tool with the ultra-cool Sarah Evans (who is honored with 2010 Forbes’ 14 Power Women to Follow on Twitter), Sean Jackson and Victoria Harris, all PR pros and social media experts to the core!

The Buyer Group Academy
I’ll be teaching a social media webinar November 19 for ShopToEarth on the latest tips + tricks to socialize in your network. For PR and Ad agencies, tune into my webinar via agencyside.net on how to leverage the new PR: social media.

International Client News
Crossing the borders, we just started a special SEO/PR project for Canadian-based Oxford Seminars! Welcome aboard! Crossing the pond, The Buyer Group is the official U.S.A. PR/Social Media agency for European-based Quintiq, a global B2B software company.

Did you know…

• 89% of reporters and editors surveyed turn to blogs for story research
• Facebook’s Zuckerberg “Friends” Microsoft Bing
• The average person spends 15 minutes a day on YouTube
• 71% of business users now say Twitter is a useful tool, up from 59% a year ago.

Join our Social Network on Facebook!

Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding some fresh socialization tools and strategies.

Keeping busy in the City by the Bay, Lisa also was a speaker for the session she helped conceptualize: “Search, PR and the Social Butterfly.” Buyer, along with Brett Tabke, Kristjan Mar Hauksson and Sally Falkow, shared ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows.

Lisa Buyer speaking at SES San Francisco: Search, PR and The Social Butterfly

Here are some of @lisabuyer ’s favorite Tweets of PR, social media and SEO wisdom from #SESSF:

Do you have a Chief Listening Officer on Twitter? #PR and #SocialMedia introduces new role! @tracy_falke talks Twitter #sessf

Good advice RT @sfsam22 I got my followers by sharing a sense of humanity daily. Not by spamming people. – @JeffPulver #SESSF #CMW

Optimize your life, optimize your email, pay attention to titles/subject lines make it easier to find email you send/receive. @btabke #sessf

CNN tips on SEO from @topheratl – content without context is not good content.

The analysis of a RT, 70% of RT contain links! afternoons get best RT, M+W best RT days, #1 Twitter City is London! @btabke #sessf

Twitter case study: @btabke talks about PubCon marketing and Twitter, an ah-ha moment, switched to all Twitter marketing in 2009, 30% up!

For more information, join the conversation on Twitter by following @lisabuyer, @thebuyergroup and @SESConf.

About SES San Fran:

http://www.searchenginestrategies.com/sanfrancisco/