Buyer and SEO Expert Joe Laratro explain that because of Google Instant, long-tail search entries now compete with shorter terms that will appear first using the new technology – giving businesses that rely heavily on Google Adwords campaigns a run for their money. Therefore, less is more when it comes to online visibility in Google Instant.

How can businesses use Google’s latest cup of java to their advantage? Buyer says well written, organic content is still king – the difference lies in making sure your online PR strategy is consistent with what now produces results in a Google Instant.

Content in the form of the optimized:

• Optimized press releases
• Blog news post
• Social media news
• Online news article
• Keyword-rich Web pages

Read the full article and more online marketing news at ClickZ.com.

Happy #Follow Friday!

I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama

Just published: Agencies Eat, Pray, Love for PR

The midlife crisis of public relations and traditional media is a serious one that affects thousands of agencies each day. Everything that used to work doesn’t. Everything you thought you knew is irrelevant. Check out my journey I shared with helping other agency owners go digital for the agencyside.

Share the love with my ClickZ article Share This and Like It: Social Media and PR Savvy Website Tips

@LisaBuyer headed to #SES San Fran Next Week

Summer lovin’ happens so fast! Beachy days are almost over but Search Engine Strategies is heating up in conjunction with Connected Marketing Week.  I’m heading West!

I’ll be tweeting throughout the conference, speaking on the panel and moderating: Search, PR and the Social Butterfly, teaching an Express Clinic on How to Socialize Your Website and moderating the ultra savvy panel The Business Value of Social Media. If you want to catch up in San Fran  August 16-19, DM me @lisabuyer

Next stop: BlueGlass Conference @ Hard Rock and PubCon Vegas

The Buyer Group Academy

A warm welcome to @laurencook who joined The Buyer Group’s social media training program. A good luck farewell to resident blogger @mattinnes who is on his way to University of Florida law school. Go Gators! @navahk wins best social media coordinator of the month! I’ll be teaching a social media webinar August 24 for ShopToEarth on the latest tips + tricks to socialize in your network. Small and Mid size agencies can tune into my webinar in October on how to leverage the new PR: social media.

There’s No Place Like…Celebration

We opened a new office in downtown Celebration, FL and everyday we celebrate with Starbucks. The town is known for its unique architecture and currently under consideration for Google’s next Fiber Community.

Stats

• 24 billion searches are conducted each month on Twitter
• Foursquare received a cool $20 mil investment, users up to almost 2 million, up from 750,000 in March. Check-in for PR
• 70% of moms believe technology can provide great ways for families to spend time together

Delray Beach, FL - July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts for clients looking for more than just a press release.

In addition to its in-house PR and social media talent, The Buyer Group pools together a virtual team of business consultants as part of the agency business model including: investment relations specialist Kelly McCarthy, SEO/SEM expert Joe Laratro, senior journalist and new media expert Jennifer LeClaire, award-winning brand guru Carah Von Funk, and search-savvy web agency owner Stephen Rosen.

“These additions to our team underline additional depth, breadth, and value of the online PR services from The Buyer Group,” said Lisa Buyer. “The future of the online public relations agency system is fluid, virtual, adaptable, and diverse,” said Buyer.  “Our ability to tap into the diversity of industry expert minds when building a PR campaigns is priceless to clients.”

Industry Experts Joining The Buyer Group Team

• Kelly McCarthy @kelly_mccarthy, president and CEO of Infusion Capital, an investor relations agency.
• Joe Laratro @jlaratro, president and CEO of Tandem Interactive, an online marketing agency that specializes in search engine marketing and SEO strategies, education and training
• Jennifer LeClaire @jleclaire, a new media entrepreneur offering expert journalism content and reporting.
• Carah von Funk @vonfunk, brand champion at CvF, Inc with previous experience as senior management with Crispin Porter + Bogusky
• Stephen Rosen @sitemind, owner of Sitemind, a search-savvy web site design and development studio.

The Buyer Group is an interactive public relations and branding agency that leverages 20 years of award-winning PR services and social media experience. Always dynamic and cutting-edge, The Buyer Group bolsters its personalized and boutique approach to public relations, offering skills and knowledge that larger PR agencies are not positioned to supply without sending clients to multiple sources.

About The Buyer Group @thebuyergroup
The Buyer Group is a member of the South Florida Interactive Marketing Association and is recognized as a Google Advertising Professional Company. Lisa Buyer is a regular speaker at Internet Marketing conferences including PubCon and Search Engine Strategies talking on the topics of online PR, News search SEO and the influences of social media. For more information about The Buyer Group and its interactive public relations, social media and online branding services visit http://www.thebuyergroup.com or follow Lisa Buyer on Twitter @lisabuyer.