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Did you know editorial coverage is considered three times more credible than advertising? Make sure you are perceived as the expert source by the media and your market.
Leveraging the newsworthy angle with the perfect pitch is our business. Stay on top of the latest buzz at The Buyer Group and trends that we’ve identified.
Online Pressrooms
When a big story breaks or a groundbreaking product launches, a journalist has to get on the story fast. Unless - and even if - they have an established relationship with the company, one of the first places they will turn to is the company's
Cosmetic Surgery Gets Mainstream Boost
Cosmetic surgery, once an option only for the wealthy, famous, and excessively vain, has moved decidedly into mainstream America. The result has been an explosion of coverage on all types of procedures, from nose jobs and...
Blogs Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later
New outlets aim to follow the money
A variety of new publications target wealthy Americans, giving PR pros a direct line to them. But pitches still must be customized to hit close to the mansion.
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