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PubCon Dallas: The Buyer Group’s Social Media Recap

Posted by: Lisa Buyer on Apr 15 2010 / Comments Off
The Buyer Group PubCon

There’s a reason the PubCon motto is, “We start where other conferences finish.”

Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.

SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda WaltingtonRead more »

BPA and Baby Bottles: A Social PR Case Study

Posted by: Lisa Buyer on Apr 14 2010 / Comments Off
BPA_free_logo-1

“Something must be done to protect the children of South Florida from this dangerous chemical,” says Wendi Oppenheim, a high school junior who brought the facts to the Broward County Commission Tuesday morning.

Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.

The Buyer Group, a social media… Read more »

The Buyer Group’s Lisa Buyer Presents and Tweets @SES NY

Posted by: Lisa Buyer on Mar 25 2010 / Comments Off
Lisa Buyer at SES NY

Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation

New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more:… Read more »

SES NY, Social Media Saviors and PR Scandals

Posted by: Lisa Buyer on Mar 15 2010 / Comments Off
Lisa Buyer SES NY

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.

Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write… Read more »

Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media

Posted by: Lisa Buyer on Mar 9 2010 / Comments Off
The Buyer Group on ClickZ

The press release is now the tweet, the post, and the status update, according to Lisa Buyer, President and CEO of The Buyer Group.

Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.

Buyer was recently published on ClickZ.com as she described how social media… Read more »

No Comment No Question, Tiger Woods Online PR “Strategy”

Posted by: Lisa Buyer on Mar 5 2010 / Comments Off
Picture 17

By: Matt Innes

Tiger Woods didn’t turn himself into the first athlete to earn $1 billion without proving he was capable of dramatic comebacks and improbable victories.

As news continues to swirl in the aftermath of Woods’ public apology, fans and sponsors keep dropping like the PGA Tour’s television ratings, causing many to question Tiger’s strategy for mending his reputation and repairing his image.

I have speculated Tiger’s… Read more »

Rock the Vote! South Florida Law Blog Nominated for Best of Blogs by Sun-Sentinel

Posted by: Lisa Buyer on Feb 23 2010 / Comments Off
BOB_logo_horiz

Rock the vote! Voting is underway for The Sun-Sentinel’s Best of Blogs Awards and Oppenheim Law’s South Florida Law Blog received a nomination in the Business Blog Category.

The South Florida Law Blog is committed to bringing timely news and advice to it’s readers as they work together to survive this treacherous real estate market.

You can vote once a day for your favorite blog (Hopefully The South Florida Law Blog!)… Read more »

Social Media Responds to Tiger Woods Mea Culpa

Posted by: sarah on Feb 20 2010 / Comments Off
Tiger Woods Apology

As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.

Today, The Buyer Group was monitoring the… Read more »

The Buyer Group’s Upcoming Social Media, PR and SEO Industry Events

Posted by: Lisa Buyer on Feb 18 2010 / Comments Off
sesny

Lisa Buyer delivers online PR insight + shares how businesses can leverage the powerful reach of social media to increase sales, generate leads and improve customer service at the industry’s top seminars, webinars and conferences

The Buyer Group is more than interactive when it comes to industry conferences and dedicated to leading the pack with social media, online public relations and search engine marketing trends. During the past year, the communications industry witnessed unprecedented growth… Read more »

Help Haiti via Social Media. Status, Post, Text + Tweet the Word

Posted by: Lisa Buyer on Jan 19 2010 / Comments Off

Websites, blogs, texting and social media are serving as a viral PR and marketing platform for the recent Haiti disaster relief efforts.

The Red Cross texting campaign went viral through social media sites like Facebook and Twitter, and donations for Haiti alone have already doubled the $4 million that was donated to all charities by mobile texts in all of 2009.

Think about how you can use your own website, blog or social media… Read more »

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