How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test.
Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding… Read more »
Happy #Follow Friday!
I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat,… Read more »
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.
Today, The Buyer Group was monitoring the… Read more »
Put a face to your name and reveal who is behind your messages. Whether it is the company’s CEO, social media coordinator or Frank from Accounting, allowing your audience to connect a real face and name with your content will help to foster a relationship and encourage interaction.
The CEO of Virgin, Richard Branson, is the face of his company’s social media presence.
Sometimes in life you meet the right people to get you from Point A to Point B.
That’s how I would describe the karma-like way I met Sarah Van Elzen almost three years ago and our professional relationship to date. At the time, Sarah was fresh out of the University of Minnesota and a transplant to South Florida while I was transitioning The Buyer Group from a traditional to a digital PR agency.
Millennial New… Read more »
Demonstrating the explosive growth of social media sites, USA Today may have become the world’s first major news outlet to write a story entirely from interviews on Twitter, the Web’s newest hotspot.
According to a social media webinar presented by SEMPO (Search Engine Marketing Professional Organization), more than 14% of CEOs are now actively tweeting. USA Today Money Section’s Del Jones… Read more »
Tweeting doctors boost exposure and uncover their market
South Florida Business Journal – by Jeff Zbar
Paul Wigoda tweets a few times a week. It may be about breast augmentation, statistics on pectoral implants or the difference between “smart” and traditional liposuction.
To date, some 122 Twitter users are “following” the doctor. He hopes he’s reaching a new audience with every tweet.
“This is just one more way to speak to patients and potential patients,”… Read more »
It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.
CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.
Charlene Li, the Founder of Altimeter Group and co-author of… Read more »
In between friends and follows, I hope your summer is tweeting you well with a good mix of business and pleasure. We wanted to share with you The Buyer Group’s latest interactive line-up.
Friends: More than just titles, yes, we’ve got talent. Proven, measured, referenced and real! I’ve put together a trusted team of industry experts adding to The Buyer Group’s PR mix including investor relations, search pros, senior editors,… Read more »
Always providing the punch line, Matt Innes, The Buyer Group’s social media intern, has been added to The Buyer Group full-time roster. Helping manage social media accounts and online public relations tasks, Matt Innes will continue working with The Buyer Group as he completes his final semester at The University of Florida.
Check out Matt’s video below for a sneak peak into Matt’s life at The Buyer Group.
Go Gators!
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