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President-Elect Obama Rides The Groundswell to Victory

By: on 11/05/2008

Will Obama implement the same groundswell tactics that aided him to victory in his government? Josh Bernoff, social media expert and author of New York Times Bestseller, “Groundswell” seems to think so…

Bernoff is a Forrester Research analyst and blogger who calls on Obama to create “a community of committed Americans to discuss the solutions to the problems that face us.”

After the stunning Internet strategy Obama used to secure… Read more »

The Buyer Group Recommends Social Media Bestseller, “Groundswell”

By: on 10/31/2008

Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a permanent shift in the way the world works, plays, lives, and thinks.

As search engine savvy, onlineRead more »

Google to Patent Social Influence

By: on 10/24/2008

by Nicole Balistreri

It’s a Social Media Revolution!

Social media is poised on the brink of a new revolution. Google recently filed a patent application for it’s newest proprietary technology that determines the biggest influencers on the web.

So, it’s like high school except instead of boyfriend stealing and homecoming queens, this popularity contest helps determine how to place ads and brand-related applications with more targeted accuracy than ever… Read more »