Oppenheim Law is a leading Florida-based law firm specializing in real estate, particularly foreclosure defense. In addition to being industry experts garnering a large amount of traditional media coverage, Oppenheim openly embraced social media from day one – recognizing the need for a thought leader-driven blog, a branded YouTube channel, and Twitter feed with industry and company news, for starters.
However, simply being active… Read more »
In an article published today on ClickZ, Lisa Buyer uses Facebook CEO Mark Zuckerberg’s interview for 60 Minutes as a case study for good online PR practices.
Lisa discusses how Mark plays by the PR Rulebook to:
1.) Announce company news
2.) Discuss sensitive topics
3.) Set the record straight
4.) Readdress old messages from media
5.) Gain back some credibility
6.) Show a personal side
7.) Talk… Read more »
Join Lisa Buyer, President and CEO of The Buyer Group, as she shares Practical Methods for Online PR Success in an hour-long webinar for PRWeb on Thursday, December 2 at 2 p.m. EST.
Learn how to pull the world in to your news by:
Using the right keywords to get your news found
Using social media to report and promote your story
Using PRWeb’s social-friendly features to attract
… Read more »
Lisa Buyer @lisabuyer joined Sean Jackson, CEO of Ecordia @seanthinks, Victoria Harres @victoriaharres of PR Newswire and Sarah Evans, CEO of Sevans Strategy @prsarahevans to discuss integrating social media websites and Twitter into a successful PR campaign. Mark Jackson @markjackson, President and CEO of Vizion Interactive, Inc. moderated the session.
A few Tweets from the session:
rouninmedia: Listening to PR… Read more »
Learn How Social Media Improves SEO and Online Reputation
Chicago, IL – October 7, 2010 – Covering all dimensions of social media, online PR and search, Lisa Buyer shares best practices at the Chicago Search Engine Strategies (SES) conference October 19-22, 2010. SES is the leading search and social marketing event and Buyer is a Florida-based online PR and social media expert.
Join Lisa Buyer at SES Chicago for two… Read more »
