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» Monthly Archives: December 2010

Lisa Buyer Scheduled to Speak at SES London: Online PR and Social Media Sessions

By: Lisa Buyer on 12/29/2010

Lisa Buyer is scheduled to join the leading search and social marketing event, Search Engine Strategies (SES) U.K. conference, on February 21-25, 2011.

She is scheduled to speak at two sessions:

The first session, Search, PR and The Social Butterfly, Buyer and U.K. colleague Katy Howell will share how to merge the best of public relations and social media while influencing SEO.

Buyer will also be teaming up… Read more »

Lisa Buyer’s Expert ClickZ Column: Offline Media to Online Visibility

By: Lauren Cook on 12/20/2010

In an article published today on ClickZ, Lisa Buyer uses Facebook CEO Mark Zuckerberg’s interview for 60 Minutes as a case study for good online PR practices.
Lisa discusses how Mark plays by the PR Rulebook to:
1.) Announce company news
2.) Discuss sensitive topics
3.) Set the record straight
4.) Readdress old messages from media
5.) Gain back some credibility
6.) Show a personal side
7.) Talk… Read more »

Lisa Buyer “Gives Them Something To Talk About” with SES, PRWeb, ClickZ and SearchEngineWatch.com

By: Lauren Cook on 12/01/2010

Join Lisa Buyer, President and CEO of The Buyer Group, as she shares Practical Methods for Online PR Success in an hour-long webinar for PRWeb on Thursday, December 2 at 2 p.m. EST.

Learn how to pull the world in to your news by:

Using the right keywords to get your news found
Using social media to report and promote your story
Using PRWeb’s social-friendly features to attract

Read more »