Happy Social Media Day Day from The Buyer Group! Drinks are on Foursquare.
As social tweet-ups and meet-ups inspired by Mashable’s Social Media Day happen across the world, the real party is at the Foursquare offices in New York after the social networking service announced it had raised $20 million from venture capitalists.
Foursquare, a social networking service that allows users to broadcast their location… Read more »
Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public… Read more »
Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO.
Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the subject of Social News Optimization or SNO.
Check out the video below to hear their discussion… Read more »
Peter Shankman started HARO (Help A Reporter Out) in 2007 with a Facebook Group and two overweight cats, he explained in a blog announcing the sale of his wildly popular PR service to Vocus Inc.
HARO, a free service matured through a deft use of social media, connects journalists on deadline with public relations professionals and small business owners with stories to share.
The Buyer Group has been a HARO subscriber since… Read more »
The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online.
Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview below with Web Pro News as Buyer discusses news search, social media optimization and… Read more »
If you’re looking for The Buyer Group CEO @lisabuyer during SES Toronto, you’ll find her turning a social media triple play: Moderating, Presenting and Socializing.
With less than a month before SES Toronto, The Buyer Group is gearing up to highlight the intersections of search engine optimization, social media interaction and public relations relationships.
Moderating the panel “Successfully Integrating Search & Social Media,”… Read more »
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